Zendaya’s new perfume ad for Lancôme’s Idôle features a catchy tune that complements the overall theme. The song in the commercial is known as ‘Queendom’ by AURORA. The vibrant upbeat track echoes the youthful and empowering scent of the perfume, aiming to inspire women to break boundaries and achieve great things. The lyrics and melody, combined with Zendaya’s presentation, create a compelling narrative for the viewer, enhancing the ad’s appealing and memorable nature.
Who Sings on the Lancome Idole Advert?
As one of the leading brands in the beauty industry, Lancome never misses the mark when it comes to advertising their latest products. Their newest fragrance, IDÔLE, is no exception. Featuring American actress and singer Zendaya Maree Stoermer Coleman, the advert draws attention from viewers around the world.
As the camera zooms onto Zendayas face, the 24-year-old beauty enchants the viewers confidently. Her sophisticated makeup and graceful demeanor exude radiant confidence that accurately matches the fragrances aura.
However, the viewers attention quickly shifts as the camera rolls to the busy cityscape. Zendaya on a horseback? Yes, you heard it right! The actress bravely rides a horse fiercely towards the hill, representing IDÔLEs standout quality – boldness. The fragrance encourages women to embrace their daring spirit and stand tall against societal restrictions.
As the ad progresses, we’re blessed with captivating shots of the protagonist as she confidently leads her horse through the city streets. The horses proud stance and Zendayas aura embody what the fragrance is all about: daring, independent, and strong-willed women taking control of their life.
IDÔLE is a fragrance that oozes confidence and fortitude, a signature scent for women who’re unapologetically living their life on their terms. Through an captivating advert like this, Lancome has successfully managed to highlight the fragrances essence, leaving viewers wanting to try the fragrance for themselves.
Now that we know the song featured in the latest Giorgio Armani commercial, let’s take a closer look at the significance of music in advertising and how it can impact the viewer’s experience.
What Is the Song in the New Giorgio Armani Commercial?
Giorgio Armani, the Italian luxury fashion house, is renowned for their timeless and elegant collections that have won the hearts of fashion enthusiasts and celebrities alike. Recently, Giorgio Armani has launched their new holiday commercial for their signature fragrance, Sì Eau de Perfume. The commercial features the stunning model Sara Sampaio, who embodies the confident and chic Armani woman. What makes this commercial even more captivating is the soundtrack that plays in the background. The song that accompanies the commercial is none other than the classic hit, “You Dont Own Me” by Lesley Gore.
Lesley Gores “You Dont Own Me” was first released in 1963 and quickly became an anthem of empowerment for women around the world. With it’s powerful lyrics and Gores soulful voice, the song has stood the test of time and continues to resonate with audiences till this day. The use of the song in the Giorgio Armani commercial perfectly complements the brands message of confidence and self-assurance. With “You Dont Own Me” playing in the background, the commercial encourages women to embrace their individuality and be unapologetically themselves.
The commercial itself is a piece of art. Shot in black and white, it showcases the essence of Giorgio Armanis aesthetic – chic, elegant, and timeless. Sara Sampaio poses against a backdrop of luxury, from the stylishly dressed models to the elegant furniture and decor. Sampaio exudes the confidence and grace that’s synonymous with the Armani brand.
Source: The song in the Giorgio Armani 2022 holiday commercial
Apart from being a chart-topping hit, Sia’s “Unstoppable” has also gained commercial success thanks to it’s use in various advertisements. The song has been featured in multiple commercials, including ads for beauty brand Lancôme and tech company Samsung. Let’s take a look at how these companies utilized the song in their advertising campaigns.
What Advert Uses Sia Unstoppable?
Sias hit single “Unstoppable” received widespread acclaim due to it’s poignant lyrics and empowering message, which resonated with audiences worldwide. The songs commercial use further emphasized it’s significance as a cultural touchstone, as it was featured in a number of high-profile campaigns.
One of the most notable uses of “Unstoppable” was in the commercial for the Lancôme Idôle fragrance in 2019, which showcased the beauty and power of women. The commercial starred Zendaya, who embodied the message of the song with her confident and unapologetic attitude. The use of “Unstoppable” in this campaign served to reinforce the ideals of female empowerment and self-confidence, which have become increasingly important in todays society.
In addition to it’s use in the Lancôme campaign, “Unstoppable” was featured in a commercial for the Samsung Galaxy S22 Ultra in 202The commercial showcased the innovative features of the phone, while also emphasizing the idea of being unstoppable and pushing boundaries. The use of the song in this campaign served to reinforce the message of determination and resilience, which are key values in the tech industry.
The songs empowering message of self-confidence and determination has struck a chord with people of all ages, and has become a cultural touchstone in it’s own right. This is reflected in it’s continued use in advertising and various forms of media.
Nowadays, it’s not uncommon to see celebrities endorsing perfumes and cosmetics brands. One of the latest examples is Zendaya, who’s joined forces with Lancôme to promote their latest fragrance, Idôle. In the commercial, the young actress and singer exudes elegance and femininity, embodying the spirit of the scent. But what’s it about Idôle that makes it stand out? Let’s take a closer look.
What Perfume Commercial Is Zendaya In?
One of the most talked-about perfume commercials of recent times stars none other than Zendaya. The young starlet has been making headlines for her fashionable and avant-garde style for a while now, and her new role as the face of Lancômes Idôle fragrance is just the latest feather in her cap. The commercial has been making waves online, with many fashion critics praising Zendayas stunning looks and undeniable star power.
In the commercial, Zendaya is shown in a series of dreamy and glamorous sequences, against the backdrop of a sleek and modern metropolis. The commercial is a perfect representation of the aspirational nature of fragrances, and is designed to appeal to young women who want to feel confident, empowered, and sexy. The perfume itself has been described as a “modern chypre” fragrance, which is both fresh and floral, with a hint of musk.
Lancôme, the company behind the perfume, has a long and storied history in the world of high-end fragrances and cosmetics. Founded in France in 1935, the company has always been dedicated to creating products that are both luxurious and effective. Nowadays, the company is owned by the LOreal group, which is one of the largest beauty companies in the world. Despite it’s size and wealth, however, Lancôme has always maintained a commitment to quality and innovation, and this is reflected in it’s products.
With it’s sleek and stylish imagery, the Giorgio Armani My Way advert has captivated viewers across the globe. But it’s not just the visuals that are turning heads. The ad’s soundtrack has also been making waves, featuring a modern take on a beloved classic. Let’s take a closer look at the song behind the Giorgio Armani My Way commercial.
What Is the Song on the Giorgio Armani Ad 2023?
The advert, which first aired in January 2023, features the stunning American actress Adria Arjona, who’s the new face of Giorgio Armanis popular My Way fragrance. The ad is a beautiful montage of exotic locations, from the rolling hills of Tuscany to the dazzling neon lights of Tokyo. It’s a journey thats accompanied by the breathtaking vocals of Clara Luciani, who sings her interpretation of the timeless classic with a touch of French flair.
Lucianis version of My Way is a perfect blend of tradition and modernity, with a contemporary production that offers new life to Sinatras iconic song. The singers powerful and emotive voice perfectly captures the essence of the My Way fragrance, which is all about self-discovery and empowerment. The ads imagery of Adria Arjona exploring the world, from the grandeur of the Colosseum in Rome to the bustling streets of Shanghai, is a perfect match for the songs lyrics.
The Giorgio Armani My Way campaign is a celebration of daring individuality and personal freedom. The ads message is that everyone should have the confidence to live their life on their own terms, and without any restrictions or limitations. The song, which has become synonymous with adventure and exploration, is the perfect complement to this message, and gives voice to the idea that life should be lived with passion and conviction.
The Rise of Celebrity Endorsements in the Fragrance Industry
Over the years, celebrity endorsements have become increasingly popular in the fragrance industry. Many perfumes and colognes are now associated with famous actors, singers, and athletes who lend their names and images to these products. This marketing strategy helps companies appeal to consumers who’re fans of these celebrities and want to emulate their style and success. As a result, celebrity endorsements have become a powerful tool for fragrance companies looking to increase their sales and expand their reach.
Not only is Zendaya an accomplished actress, but she’s also making waves in the world of fashion and beauty. Recently, she landed a coveted role as the face of Lancôme’s Idôle fragrance campaign. Her natural elegance and effortless style make her the perfect fit for the brand’s fresh and feminine image. Learn more about the perfume and what makes it so special in the following paragraphs.
What Is the Perfume That Zendaya Models For?
Zendaya, the Hollywood superstar and fashion icon, has recently become the face of Lancômes newest perfume, Idôle. The fragrance is said to represent the modern woman, one who’s confident, independent, and wants to define her own success. Lancôme describes it as “a declaration of independence, a new era of femininity.”
The perfumes flacon, or bottle, is also groundbreaking as it’s the worlds thinnest perfume bottle. The design is sleek and elegant, and it symbolizes the inspirational message of the fragrance. The bottle fits perfectly into the palm of your hand, making it easy to carry wherever you go. It’s a symbol of power, strength, and femininity.
The perfume itself is a beautifully balanced floral scent that recalls the traditional femininity of perfumes from previous decades. The fragrance is made up of jasmine, rose, and patchouli, with a hint of musky vanilla. At once light and full-bodied, it’s a perfume that truly embodies Lancômes vision of the modern woman. Idôle is perfect for anyone who wants to make a statement – a statement of self-assurance, self-love, and independent thinking.
Conclusion
With it’s catchy beat and compelling lyrics, the song successfully captures the essence of the brand and elevates the overall viewing experience of the audience. It’s a testament to how a well-crafted song can complement and amplify the message of an advertisement, creating a memorable and effective promotional campaign. As marketing methods continue to evolve and adapt to new trends, it’s clear that music will continue to play a crucial role in capturing consumers' attention and driving sales.
