Lume Deodorant featuring women in its commercial indeed brought a significant shift for personal care. The campaign innovatively broke away from typical deodorant ads, leveraging honesty and authenticity instead of idealized beauty standards. Incorporating everyday women in their commercial, Lume narrated real-life experiences with body odor, providing an open platform for such oft-considered taboo discussions. Their all-natural, aluminum-free deodorant solution, catering to both men and women, further amplified their stand in promoting overall wellbeing over superficial looks. By doing so, Lume Deodorant truly emerged as a game-changer in the personal care industry.
Who Bought Lume Deodorant?
In May 2021, it was announced that personal care company Harrys had acquired Lume Deodorant. Harrys, best known for their razors and shaving products, saw the acquisition as a strategic move to expand their product line and increase their presence in the natural personal care market.
For Lume Deodorant founder and CEO, Dr. Shannon Klingman, the acquisition was also a welcomed opportunity to scale her business and reach a wider audience. Klingman had launched Lume Deodorant in 2017 after years of working as a OB/GYN physician and noticing a gap in the market for natural, effective deodorants that were safe for sensitive skin. The success of Lume Deodorant had quickly grown, with the product being sold in major retailers such as Target and Amazon.
Meet the CEO: An Interview With Dr. Shannon Klingman, Founder of Lume Deodorant
This article features an interview with Dr. Shannon Klingman, the founder and CEO of Lume Deodorant. The interview provides an opportunity to learn more about Dr. Klingman’s background and vision for the company.
Now that we’ve covered the basics of what Lume deodorant is and how it works, let’s take a closer look at the company behind it. Lume Deodorant, LLC was founded by Shannon Klingman, M.D. as a solution to help individuals combat body odor safely and effectively. Klingman’s background in medicine and passion for creating products that promote overall well-being has led to the success of Lume deodorant, which has quickly gained popularity among consumers seeking a more natural alternative to traditional deodorants.
Who Makes Lume Deodorant?
Lume deodorant has become a popular choice for people who value natural ingredients and effective odor protection without the use of harsh chemicals. The company was founded by Dr. Shannon Klingman, who noticed a gap in the market for a deodorant that could effectively prevent odor in all areas of the body. After years of research and development, Dr. Klingman created Lume deodorant, which has become a trusted brand for many customers.
The company is committed to using safe, natural ingredients that are free of aluminum and other harmful chemicals. In addition, the deodorant is cruelty-free and vegan, making it a great choice for anyone who values ethical and sustainable products.
This is especially important for people who experience excessive sweating or odor in these areas, as traditional deodorants may not be effective or safe for use in these sensitive areas.
The company uses recyclable packaging materials and encourages customers to recycle their empty deodorant tubes. This commitment to sustainability is an important part of the companys mission to create products that are safe, effective, and environmentally friendly.
Now, let’s take a closer look at Emily Bolcik and her role as Amber Smith in the 2022 Lume commercial.
Who Is Amber Smith on Lume Commercial?
Amber Smith is a fictional character that’s been created for the 2022 Lume commercial about CAS (Chronic Astinkiness Syndrome). The commercial tells a unique and funny story about people who suffer from this syndrome, which causes them to have constant bad body odor. The premise of the commercial is that Lume deodorant is the only solution to this problem, and Amber Smith is one of the people who benefits from it.
The actress who plays Amber Smith in the commercial is Emily Bolcik, an American actress who’s appeared in various TV shows and movies in the past few years. Bolciks performance in the Lume commercial has been praised by critics and viewers alike, as she perfectly portrays the struggles of someone with CAS.
One of the things that make the Lume commercial interesting is it’s approach to a traditionally taboo topic.
The success of the Lume commercial is also due to the creativity of it’s creators. The idea of creating a fictional character like Amber Smith, who suffers from CAS, is a stroke of genius that makes the commercial memorable and enjoyable to watch.
Conclusion
In conclusion, the use of clever and empowering marketing tactics such as that of Lume Deodorant's "Stinky Booty Song" commercial, not only showcases the effectiveness of the product, but also helps to break down societal stigmas around body odor. The inclusion of a relatable character like Amber Smith, who suffers from Chronic Astinkiness Syndrome, allows for a humorous approach to a commonly dreaded topic, making it easier for individuals to embrace their natural scent and invest in an odor-stopping solution. This type of bold and body-positive advertising serves as a reminder to brands everywhere that prioritizing inclusivity and authenticity can go a long way in connecting with consumers on a deeper level.
