Does Ulta Sell Rimmel? – A Comprehensive Guide to Finding Your Favorite Makeup Brand

As of now, Ulta does not sell Rimmel products. From a comprehensive search on their website, it appears that Rimmel isn’t listed among the brands they carry. Although Ulta carries a wide range of beauty and cosmetic products from various popular brands, Rimmel is currently not one of them. Always remember to confirm from official sources or direct contact since the availability of brands can sometimes change.

Is Rimmel London at Ulta?

Ulta, one of the largest beauty retailers in the United States, has recently announced that they’ll no longer be carrying Rimmel London products on their shelves. This decision has come as a surprise to many makeup enthusiasts who rely on Ulta for their beauty needs.

As a result of this decision, consumers will have to adjust their shopping habits if they still want to get their hands on Rimmel London products. This may mean making a special trip to a nearby drugstore or shopping online. While this inconvenience may not seem like a major issue, it’s certainly caused some frustration among those who prefer the convenience of shopping at Ulta.

This could have an impact on the brands overall sales, as many consumers rely on Ulta as their go-to retailer for all of their beauty needs.

While this may not be a major issue for some, it’s certainly caused inconvenience for others. Ultimately, it remains to be seen how this decision will impact Rimmel Londons sales and overall brand perception in the United States.

With a rich history dating back to the early 19th century, Rimmel has gone through several changes over the years. While some may wonder if the brand is still around today, it’s safe to say that Rimmel has stood the test of time and continues to be a household name in the world of makeup and beauty. From it’s humble beginnings as a perfumery in Bond Street, London, Rimmel has evolved into a multinational cosmetics brand with a range of innovative products for all skin types and tones.

Is Rimmel Still a Brand?

Over the years, Rimmel has become a well-known and respected name in the beauty industry, with a range of products that cater to a wide variety of tastes and needs.

The brand has continued to evolve and adapt to the changing needs of it’s customers, always striving to provide them with the best possible products and services.

Today, Rimmel is still going strong, with a loyal following of fans who swear by the brands range of makeup and skincare products.

Whether youre looking for a new lipstick or a new mascara, you can be sure that Rimmel has you covered.

So if youre wondering whether Rimmel is still a brand thats worth checking out, the answer is a resounding yes.

Rimmel’s focus on it’s target demographic and use of makeovers as a marketing strategy has made it a dominant player in the cosmetics industry. Rather than relying solely on advertising, Rimmel actively engages with and caters to it’s core consumer base, resulting in continued success and growth.

What Is the Marketing Strategy of Rimmel?

The makeovers allowed the consumers to see how different products of Rimmel suited them and how those products can create different looks. This way, Rimmel not only sells makeup, but also sells a lifestyle to consumers. The brand image created through makeovers is pushing for an effortless and easy going look, which is suitable for everyday use.

Rimmel’s social media presence is also a key factor in their marketing strategy. They’ve accounts on popular platforms such as Facebook, Twitter, and Instagram, and they use these channels to connect with their consumers. They often run exclusive promotions and giveaways through social media which creates a buzz among their fans. Their approach towards social media is very personal and conversational. They actively reply to their fans who reach out to them and try to interact with them on a regular basis.

Their product lines are also marketed as affordable and accessible for everyone. This makes them approachable for younger consumers who might not have a lot of money to spend on high-end cosmetics. In addition, they work with trendsetters and beauty influencers to market their products. This helps them increase their visibility and reach on social media platforms.

One of Rimmel’s most successful marketing strategies is their collaboration with Kate Moss, a supermodel and fashion icon. Rimmel has effectively leveraged her celebrity status to promote their products and create a strong brand image.

In recent years, Rimmel has also increased it’s focus on sustainability. They’ve launched a range of eco-friendly products and have put a lot of effort into promoting their environmentally-friendly practices. This is important in today’s climate where consumers are becoming increasingly aware of the impact that their choices have on the planet.

They use a combination of traditional advertising methods and social media platforms to promote their products, and they work with influencers to increase their reach. They also focus on creating affordable and accessible products that are suitable for everyday use. The result is a successful and well-respected brand that’s managed to stay relevant in today’s competitive beauty industry.

Now that we know Ulta is considered to be a legitimate retail outlet for professional salon and skincare products, the big question remains: is it OK to purchase these items at Ulta instead of directly through a salon or licensed cosmetologist?

Is It OK to Buy Salon Products at Ulta?

Many people wonder whether it’s acceptable to purchase salon products at Ulta. Despite what some may believe, it’s perfectly acceptable to do so. In fact, Ulta is widely considered to be a legitimate retail outlet for professional salon and skincare products due to their status as a “salon” and employing at least one licensed cosmetologist.

These products are often more effective than their non-professional counterparts due to higher concentrations of active ingredients and specialized formulations. Additionally, they’re typically designed to be more long-lasting, meaning customers can experience the benefits of salon-grade products for an extended period of time.

While professional-grade products may seem expensive at first, they often offer better value than non-professional products due to their higher concentration and effectiveness. Additionally, customers can take advantage of Ulta’s frequent sales and promotions to save even more money.

These licensed cosmetologists can provide personalized product recommendations and usage instructions based on a customer’s individual needs and concerns.

How to Find the Right Product for Your Individual Hair or Skincare Needs at Ulta

As a customer, finding the right hair or skincare product at Ulta can be overwhelming. To make the process easier, consider your individual needs and concerns, research product reviews, and consult with Ulta’s in-store beauty experts for personalized recommendations.

Source: Salon Retail Products: us versus the big box stores, diversion …

It’s important to research brand ethics before choosing to purchase their products, especially for those who practice veganism or prioritize cruelty-free options. While Rimmel offers some vegan products, the brand as a whole can’t be considered vegan due to the presence of animal-derived ingredients and lack of cruelty-free certification.

Are All Rimmel Products Vegan?

In recent years, there’s been a growing trend towards veganism and cruelty-free products, and many consumers are looking for makeup and beauty products that fit these criteria. While some brands have made a conscious effort to cater to this demand by creating vegan and cruelty-free products, others haven’t been so quick to adapt.

One such brand is Rimmel, which has been around for over 180 years and is known for it’s affordable makeup products. Despite it’s popularity, however, Rimmel isn’t a vegan brand, and some of it’s products contain animal products such as lanolin in their ingredient lists. Lanolin, which is derived from sheeps wool, is often used as a moisturizing agent in cosmetics.

This means that the brand tests it’s products on animals before they hit the market. Animal testing is a controversial issue, as many people feel that it’s cruel and unnecessary.

It’s also worth noting that many other popular makeup brands, both high-end and drugstore, also use animal products in their formulas and test their products on animals.

For those who’re committed to veganism and cruelty-free products, there are many other options available on the market. However, for those who aren’t as concerned with these issues, Rimmels affordable products may be a good option. Ultimately, it’s up to each consumer to make an informed decision based on their own personal values and beliefs.

What Are the Alternatives to Animal-Based Ingredients in Cosmetics?

  • Plant-based ingredients such as aloe vera, tea tree oil, and rosehip oil.
  • Mineral-based ingredients such as zinc oxide and titanium dioxide for sun protection.
  • Synthetic ingredients such as hyaluronic acid and glycolic acid.
  • Fungal-based ingredients such as mushroom extracts.
  • Bacterial-based ingredients such as probiotics.
  • Insect-based ingredients such as cochineal extract for color.
  • Algae-based ingredients such as spirulina.
  • Nut-based ingredients such as shea butter and almond oil.


Despite the brand's rich history and popularity in Europe, Rimmel has struggled to gain a foothold in the American market and has even been discontinued in stores and online. As consumers continue to grapple with the challenges of finding the right beauty products for their needs, it’s important to stay informed about which brands are available at which retailers in order to make the most informed purchasing decisions possible.

  • Gillian Page

    Gillian Page, perfume enthusiast and the creative mind behind our blog, is a captivating storyteller who has devoted her life to exploring the enchanting world of fragrances.

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