Not all Stone Island Jackets have a QR code. The QR code feature was introduced by the brand to aid in authentication and combat counterfeiting. However, this was implemented only from the Autumn/Winter 2014 collection onward. Therefore, jackets produced before this time will not have a QR code. Additionally, some special editions or unique pieces may not carry a QR code. Consequently, the absence of a QR code does not necessarily mean the item is not genuine. Other factors such as material quality, stitching, and the iconic compass patch can be used to verify the authenticity of the product.
When Did Stone Island Start Using QR Code?
Stone Island has been a popular clothing brand for over 30 years, with their unique designs and high-quality materials setting them apart in the fashion industry. However, with the advent of counterfeit products becoming increasingly common, the brand needed a way to authenticate their garments and ensure customers were buying the real thing. This is where the Certilogo code and QR code come in.
Starting from the Fall Winter 2020-2021 collection, Stone Island began incorporating the 12-digit Certilogo code and QR code on the security label inside their garments. All they’d to do was either enter the code online or scan the QR code with their mobile phone.
By having an authenticating system in place, they can protect their reputation by ensuring that only genuine products are being sold under their name. This is particularly important for a brand like Stone Island, where the high price point of their products can make them a prime target for counterfeiters.
One of the most significant benefits of the Certilogo code and QR code is that it can be used by Stone Island Junior garments as well. This extends the brands reach to a younger audience and ensures that parents can be confident they’re buying premium quality products for their children. This approach is also beneficial to the brands bottom line, as it caters to a wider audience and can help increase sales.
What Collaborations Has Stone Island Done With Other Brands or Artists, and How Have These Collaborations Impacted the Brand’s Image?
- Stone Island x Supreme
- Stone Island x NikeLab
- Stone Island x Porter
- Stone Island x New Era
- Stone Island x Shadow Project
- Stone Island x Persol
- Stone Island x Diemme
- Stone Island x Barneys New York
But did you know that Stone Island actually has two badges? While the iconic wind rose compass is the most well-known, there’s also a second badge that features a more subtle, tonal Stone Island logo. This attention to detail is just one aspect of the brand’s signature style that’s helped it maintain it’s popularity for almost four decades.
Do Stone Island Have Two Badges?
However, some may be surprised to learn that Stone Island actually has two different badges. The second badge is less commonly seen and is referred to as the “ghost badge”. This badge is essentially a monochromatic version of the first, featuring a white or tonal compass rose on a matching fabric patch.
The decision to introduce a second badge was reportedly made by Carlo Rivetti, the owner and creative director of Stone Island. He explained that the ghost badge was meant to be a more subtle alternative for those who preferred a less conspicuous look. It’s also rumored that the ghost badge was created in response to counterfeiters who were reproducing the original badge too easily.
When it comes to style, Stone Island is known for it’s innovative approach to design and materials. Many of their garments feature technical fabrics, such as Gore-Tex, PrimaLoft and Thermore, which provide advanced performance and protection. These materials are often treated with unique dyeing and finishing techniques, resulting in bold and distinctive colors and textures.
The brands signature aesthetic is also reflected in their use of industrial and military-inspired details, such as zippered pockets, epaulettes and utilitarian hardware. However, these elements are always balanced with a clean and modern silhouette, ensuring that Stone Island pieces have a timeless and versatile quality.
In terms of styling, Stone Island garments can be paired with a variety of other pieces, from casual jeans and t-shirts to more formal dress shirts and trousers. The brands jackets and outerwear are particularly versatile, and can be worn as part of a layered look in colder weather or as a statement piece on their own.
The History of Stone Island: A Look at How the Brand Started and How It Has Evolved Over the Years.
- Stone Island was founded in 1982 by Italian designer Massimo Osti.
- The brand’s signature style included combining functionality with fashion, using innovative materials and finishes.
- In the 1980s, Stone Island jackets became popular with football hooligans in the UK.
- In the 1990s, the brand began to collaborate with artists and designers, including Peter Saville and Marc Newson.
- Stone Island has also been associated with music, particularly the UK grime scene.
- In recent years, the brand has focused on sustainability and ethical production.
- Stone Island continues to be popular among fashion enthusiasts and has collaborated with brands such as Nike and Supreme.
Now that we understand what an ART number is and it’s purpose, let’s dive deeper into how to locate it on a Stone Island garment.
Where Is the Art Number on a Stone Island?
For example, an ART number starting with 86 refers to a garment made in 1986, while a number starting with 19 indicates a garment made in the year 20The next two digits refer to the product type, such as a jacket, sweater, or pants. The following two digits represent the material and colour used for the garment.
After the product type, material, and colour have been identified, the final two digits of the ART number represent the treatment process. This refers to any special techniques or finishes applied to the garment, such as dyeing, printing, or distressing. This information is important for Stone Island collectors and fans who want to verify that their piece is genuine.
It’s important to note that not all Stone Island pieces have ART numbers. Some older items and collaborations may not use this identification system. In addition, counterfeiters have become more sophisticated in replicating ART numbers, so collectors should always purchase from trusted and authorized retailers.
To locate the ART number on a Stone Island garment, look for the product label. This can typically be found on the inside of the garment, either on the back of the neck or on the side seam. The label should include not only the ART number, but also additional information such as the size and care instructions.
It’s a unique identification code that reflects the year, season, product type, material, colour, and treatment process used for a garment.
Source: How To Spot A Fake Stone Island | Football Terrace Wear
Conclusion
Whether it’s the embroidered compass logo on the sleeve or the unique fabric treatments, Stone Island jackets represent a commitment to quality and innovation that sets them apart from other brands. Overall, the absence or presence of a QR code shouldn’t be the sole determining factor when considering a Stone Island jacket, instead, the overall design, materials, and craftsmanship should be taken into account.
