Can Guys Shop at Ulta? | Debunking Gender Stereotypes in Beauty Retail

Yes, guys can definitely shop at Ulta. Ulta Beauty is a popular cosmetics and skincare store that is not gender-specific. It offers a broad range of products suitable for all skin types and preferences, including men’s skincare, hair products, and cologne. Contrary to some beliefs, beauty care is not exclusive to any gender. Therefore, men are free to explore, discover, and purchase products at Ulta to fulfill their beauty and skincare needs just like anyone else.

Do Guys Go to Ulta Beauty?

There are a number of reasons why men may choose to venture into Ulta Beauty stores. For one, many men nowadays are interested in maintaining their personal grooming and appearance, and Ulta offers an extensive selection of haircare and skincare products designed for men.

Differences Between Men’s and Women’s Shopping Habits at Ulta Beauty

  • Men tend to shop at Ulta Beauty for practical items such as shampoo, deodorant, and razors.
  • Women tend to shop at Ulta Beauty for a wider range of beauty products including makeup, skincare, haircare, and fragrance.
  • Women are more likely to research and compare products before making a purchase, while men tend to make quicker decisions.
  • Men tend to stick to familiar brands, while women are more willing to try out new products and brands.
  • Women are more likely to purchase items based on recommendations from friends or online reviews, while men rely more on in-store displays and advertising.
  • Men are more likely to shop for beauty products in-store, while women also take advantage of online shopping and home delivery options.

This partnership between Ulta and Target is a major move in the retail industry, particularly in the beauty sector. With plans to open hundreds of shop-in-shop retail locations, it provides a unique opportunity for both brands to expand their customer base and enhance the overall shopping experience. But why exactly did Ulta decide to partner with Target, and what benefits will it bring to both parties involved? Let’s explore further.

Why Is Ulta at Target?

Ulta at Target is a strategic move for both retailers. The partnership was born out of a shared goal to provide customers with a one-stop-shop for all their beauty needs. By having a mini Ulta within Target stores, customers can easily browse and purchase a wide range of products, from makeup to skincare to hair care.

By working together, the two retailers can leverage their strengths to create a compelling offering that appeals to a broader range of customers.

By bringing together two beloved retailers, customers can now enjoy an enhanced shopping experience that combines the best of both worlds. With new products and exciting promotions regularly being rolled out, the partnership is sure to keep customers coming back for more.

Source: ULTA Beauty Bets Big on Brick-and-Mortar – TheStreet

With such a vast assortment of products and services, Ulta has become the go-to destination for millions of beauty enthusiasts across America. Their comprehensive selection, paired with competitive pricing and excellent customer service, has allowed them to establish themselves as a dominant force in the beauty industry. However, with the rising popularity of online shopping and the emergence of new competitors, Ulta must continue to innovate to maintain it’s prominence in the market.

What Kind of Market Is Ulta?

Ulta is known for it’s extensive range of beauty products and services, ranging from high-end luxury items to affordable drugstore products. This variety of offerings makes Ulta an attractive destination for beauty lovers of all budgets. Moreover, this allows Ulta to cater to a wide customer base, including teenagers, women in their 20s and 30s, and older consumers.

The market Ulta caters to is primarily female. However, there’s been a recent increase in mens products, with brands like Jack Black and Kiehls becoming increasingly popular. Additionally, Ulta carries a few products for children, including bath and body products suitable for delicate skin.

Ulta offers a loyalty program called Ultamate Rewards that provides discounts, exclusive perks, and free samples to it’s members. Moreover, Ulta has a user-friendly website that’s easy to navigate, helpful customer service both in-store and online, and an online booking system for salon services.

Ulta operates over 1200 stores that are located in strip malls and shopping malls, making it easily accessible to many potential customers. As a result, Ulta has a strong presence across the United States and an enviable market share. They’ve also entered into a recent partnership with Target, which will increase their appeal to a wider audience.

Ulta’s Competition: Who Are Ulta’s Main Competitors in the Beauty Industry? How Does Ulta Differentiate Itself From These Competitors?

  • Sephora
  • Tarte Cosmetics
  • MAC Cosmetics
  • Nordstrom
  • Target
  • Ulta offers more affordable pricing compared to Sephora.
  • Ulta has a larger selection of drugstore brands compared to Sephora or MAC Cosmetics.
  • Ulta has in-store salons for hair and beauty services, which sets it apart from other competitors.
  • Ulta’s rewards program allows customers to earn points and redeem them for discounts, which encourages customer loyalty.


Now that we’ve established the gender distribution at Ulta Beauty, it’s important to delve deeper into why this particular demographic shops at Ulta and what products they’re most interested in. From makeup to skincare, Ulta has become a go-to destination for beauty enthusiasts of all genders, but understanding the specific needs and wants of male customers is crucial for creating a welcoming and inclusive shopping experience for all. Let’s take a closer look.

What Percentage of Men Shop at Ulta?


Ulta Beauty is one of the leading beauty retailers in the United States. With over 1,250 stores across the country, the company offers a wide range of beauty products that cater to a diverse customer base. According to recent data, approximately 13.4% of Ulta Beautys customers are male.

This highlights the importance of gender distribution when it comes to understanding a companys customer base.

How Does Ulta’s Percentage of Male Customers Compare to Other Beauty Retailers, Such as Sephora?

What’s the proportion of male customers that shop at Ulta compared to other beauty retailers like Sephora?


In today's ever-evolving world, the beauty industry has crossed gender barriers, and stores like Ulta have acknowledged and embraced this shift. Men deserve high-quality products just as much as women do, and Ulta is a great example of that. It's no longer a question of whether guys can go to Ulta or not, but rather a statement of how Ulta caters to it’s diverse customer base. The brand's commitment to inclusivity and diversity is commendable and sets a positive example for other retailers.

  • Gillian Page

    Gillian Page, perfume enthusiast and the creative mind behind our blog, is a captivating storyteller who has devoted her life to exploring the enchanting world of fragrances.

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