Yankee Candle Fall 2023: Embrace the Scent of the Season

As an artificial intelligence, I currently don’t have updated information about Yankee Candle Fall 2023 edition as the information isn’t available. Details about upcoming Yankee Candle collections are generally released a few months prior to their launch. It’s recommended to routinely check the official Yankee Candle website, subscribe to their newsletter, or follow their social media platforms for the most recent updates, new releases, and potential sneak peeks regarding their future collections such as the Fall 2023 collection.

What Is the New Yankee Candle Scent 2023?

The inspiration for the Wonder scent came from a collective desire for comfort and optimism in the face of uncertainty. The scent evokes a sense of wonderment, reminding us to find joy in the little things and to appreciate the beauty of everyday moments. According to Yankee Candles vice president of brand and product development, the scent was carefully crafted to provide a sense of calm and relaxation, making it the perfect addition to any home.

Yankee Candles 2023 Scent of the Year also features a unique packaging design, inspired by the beauty and wonder of nature. The candle is housed in a stunning iridescent jar, which reflects the colors of the rainbow when hit by light. The design is intended to bring a sense of joy and positivity to any space it occupies, reminding us of the beauty that can be found both in nature and in the world around us.

Wonder isn’t just a scent, but a way of life. With it’s calming blend of lavender and amber, the scent is designed to promote a sense of mindfulness and relaxation, encouraging us to slow down and appreciate the present moment. It’s sparkling citrus notes also provide a burst of energy and freshness, uplifting our spirits and reminding us to approach life with a sense of wonder and curiosity.

In addition to it’s beautiful packaging and unique scent profile, Wonder is also made with high-quality ingredients and sustainable practices. Yankee Candle is committed to reducing it’s environmental footprint, using sustainable practices in it’s manufacturing processes and using soy wax in it’s candles, which burns cleaner and longer than traditional paraffin wax. This commitment to sustainability is in keeping with the brands longstanding values and commitment to both quality and the environment.

The History and Evolution of Yankee Candle as a Company

Yankee Candle is a well-known American candle brand that was founded in 1969. It began as a small operation, making homemade candles in founder Mike Kittredge’s garage. The brand offered unique scents and high-quality wax, which quickly gained popularity among customers. Over the years, Yankee Candle grew exponentially and expanded it’s product line to include home fragrances, accessories, and gifts. In 2013, the company was sold to Jarden Corporation for $1.75 billion and continued to thrive as one of the top candle brands in the world.

Despite facing some challenges in recent years, Yankee Candle continues to have a strong presence both in brick-and-mortar stores and online. In fact, the company has even taken steps to expand it’s reach through the use of pop-up shops in select locations. Keep reading to learn more about this iconic candle brand and it’s recent developments.

What Has Happened to Yankee Candle?

However, the company has undergone quite a few changes since it’s founding in 196Originally, Yankee Candle was just a small operation run out of founder Michael Kittredge’s family home in Massachusetts. However, the company quickly grew and by the late 1990s, it was the leading manufacturer of scented candles in the United States.

In 1998, the company went public, trading on the New York Stock Exchange under the ticker symbol YCC. However, the company struggled in the years that followed, and in 2007, it was acquired by private equity firm Madison Dearborn Partners in a deal worth $1.6 billion.

Under new ownership, Yankee Candle continued to expand it’s product offerings, branching out into home fragrance, air fresheners, and other scented products. The company also expanded it’s retail footprint, opening more than 550 retail stores across the United States and Canada.

With their extensive collection of delightful scents and attractive designs, Yankee Candle has become a go-to choice for a wide variety of consumers. As a result, many have been wondering whether the company plans on shutting down anytime soon. However, despite the rumors and speculations, Yankee Candle has shown no signs of slowing down. In fact, they’re still going strong and leading the pack in the world of candles, constantly striving to innovate and offer new and exciting products to their loyal customer base.

Is Yankee Candle Shutting Down?

Their history dates back to 1969, when Michael Kittredge crafted his mother a candle from melted crayons, launching a lifetime of creativity and innovation. Today’s Yankee Candle is still fuelled by this passion, and their team of over 6,000 employees is dedicated to delivering superior products to advance their position as an industry leader.

Their range of candles includes a broad assortment of scents and varieties, providing options for every preference and occasion. Additionally, the company has expanded it’s offerings to include home decor, gifts, and personal care items, reinforcing their position as a key player in the retail industry. Further bolstering their business model, Yankee Candle has also launched several co-branding partnerships with well-known companies, demonstrating their ambition to continue innovating and investing in collaborations that resonate with their audience.

Despite the challenges of the COVID-19 pandemic, Yankee Candle has demonstrated remarkable resilience, as consumers around the world continue to show their love for their products. As the company navigates the unchartered waters of the post-pandemic world, they remain committed to investing in their business to provide an exceptional experience for their customers. Additionally, as part of their ongoing corporate social responsibility efforts, they’ve implemented measures to reduce waste and limit their environmental footprint.

In summary, Yankee Candle has established itself as one of the leading brands in the candle industry, with a storied history and an unwavering commitment to quality. As they continue to innovate and expand their offerings, there are no indications that Yankee Candle will be shutting down anytime soon. In fact, they’re poised for continued success as they look to the future and work to anticipate the evolving needs of their customers.

The Impact of COVID-19 on Yankee Candle’s Business Operations and Sales.

  • Yankee Candle experienced a decline in sales due to the closure of physical retail stores.
  • The company shifted it’s focus to e-commerce sales to compensate for the loss of in-store revenue.
  • Supply chain disruptions caused delays in restocking inventory, leading to product shortages.
  • The implementation of safety measures and social distancing protocols in manufacturing facilities affected production capacity.
  • Yankee Candle offered discounts and promotions to encourage customers to continue purchasing products during the pandemic.
  • The company also launched new products and scents to attract customers and boost sales.
  • Yankee Candle’s parent company, Newell Brands, reported a decline in overall sales during the pandemic.

In addition to candle care tips like trimming the wick and keeping the wax pool clean, there’s another factor that can impact the scent of your Yankee Candle: where you place it in your home. By avoiding drafts and placing your candle in a prime location, you can help your favorite scent last longer.

Why Do Yankee Candles Not Smell Anymore?

Whether you’re a Yankee Candle fanatic or just enjoy lighting a candle every now and then, you may have noticed that some candles don’t smell as strong as they used to. There are a few potential reasons for this, including the age of the candle, improper storage, and more.

When you”ve been around a scent for a while, your brain can actually start to tune it out, which can make the candle seem less fragrant. This is why it’s a good idea to switch up your candle scents every now and then to keep your nose from becoming desensitized. Additionally, burning candles in a well-ventilated area can help ensure that the fragrance doesn’t become overpowering or fade too quickly.

When candles are burned in areas with drafts, the flame can flicker and cause the wax to melt unevenly. This can lead to a weaker scent and a shorter burn time. To avoid this, it’s recommended to protect your candle from drafts by placing it in an area that’s still but well-ventilated.

It’s also important to store your Yankee Candles properly to prevent them from losing their scent. Exposure to light and heat can cause the fragrance to break down over time. To prevent this, it’s recommended to store your candles in a cool, dark place such as a closet or pantry.

Additionally, the age of the candle can play a role in how strong the scent is. Over time, the fragrance in the wax can break down, leading to a weaker scent. To ensure the best fragrance experience, it’s recommended to burn Yankee Candles within a year of purchasing them.

Tips for Selecting the Right Sized Yankee Candle for Different Occasions or Room Sizes

  • For small rooms, choose a small sized Yankee Candle such as a votive or tea light.
  • For medium-sized rooms, select a medium sized jar candle, such as a 14.5oz or 12oz jar.
  • For larger rooms or open spaces, choose a large jar candle, such as a 22oz jar or a two-wick candle.
  • For special occasions, consider a gift set of votive candles in complementary scents.
  • For outdoor settings, choose a citronella candle in a decorative holder to keep bugs away.
  • When in doubt, opt for a medium sized jar candle as it fits most situations and provides a good balance of scent and burn time.

Now that we know how to properly burn a Yankee Candle, the next question that may come to mind is how long can you actually keep a Yankee Candle? While Yankee Candles are known for their longevity, there are a few things to keep in mind to ensure it’s lifespan.

How Long Can You Keep Yankee Candles?

When it comes to Yankee Candles, candle lovers would know that these delightful candles can add just the perfect touch of warmth and coziness to any room. But making candles is a process that involves a mixture of science and art. Any candle maker would tell you that there’s an ideal way to burn candles, and Yankee Candle is no exception to this rule. Yankee Candles come in all shapes, sizes, and fragrances, making it crucial to know how to keep them in excellent condition.

If you’re one of the many people who love Yankee Candles, you may be wondering about how long you can keep them. Fortunately, Yankee Candle has put out some essential guidelines on candle safety and longevity that are useful to candle lovers worldwide. They recommend that your candle shouldn’t burn for more than four hours at a time. This safety measure ensures that your candle is always safe to burn.

Another significant tip to consider is never to burn a candle that’s less than 1/2 inch of wax left.

Furthermore, when lighting your Yankee Candle, ensure that the wick is trimmed to 3mm to prevent flare-ups. You should also make sure that you use a candle holder designed for Yankee Candles, ensuring that the holder isn’t too close to the candles bottom to maintain it’s safety. Lastly, when blowing out the candle, you should use either a snuffer or a candle extinguisher to avoid wax splattering.

The end of the Yankee Candle shows on QVCuk marks a significant shift in the relationship between the two brands. Despite a long history of successful collaborations, recent challenges including high customer returns and low sales have made it difficult for QVCuk to continue selling Yankee Candle products. As the shopping channel moves on to new partnerships and offerings, many customers are left wondering what the future holds for the popular candle brand.

Why Has QVC Stopped Selling Yankee Candle?

Many shoppers were disappointed to learn that QVC had stopped selling Yankee Candle. The beloved candle brand had been a fixture on the TV shopping channel for years, with regular shows dedicated to showcasing it’s latest scents and products. However, as of Thursday 27th January 2022, the last ever Yankee Candle show aired on QVCuk, sparking questions about why the partnership had come to an end.

One theory is that the relationship between the two brands had become strained in recent months. Reports suggest that high customer returns and low sales had made things difficult, putting a strain on the partnership. With QVCs focus on offering high-quality products that customers love, it may have been difficult to continue selling a brand that wasnt performing as well as expected.

The Impact of QVC’s Decision on Yankee Candle’s Sales and Brand Reputation.

This article examines how QVC’s decision influenced Yankee Candle’s sales and brand reputation.


With it’s tantalizing array of scents and warm, inviting glow, a Yankee Candle brings the joys of autumn and the holiday season into any home. As we look ahead to fall 2023, one can surely anticipate a harvest of new and exciting fragrances to choose from, each one handcrafted to evoke the blissful memories of crisp autumn days and cozy nights spent with loved ones. From classic aromas like pumpkin spice and apple cider to more adventurous blends of woodsy pine and musky leather, the possibilities are endless, ensuring that Yankee Candle will remain a constant source of warmth and comfort for many more fall seasons to come. So let’s embrace the spirit of autumn, light a Yankee Candle, and savor the magic of this wonderful time of year.

  • Gillian Page

    Gillian Page, perfume enthusiast and the creative mind behind our blog, is a captivating storyteller who has devoted her life to exploring the enchanting world of fragrances.

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