Who Owns Fragrantica? Exploring the Ownership of the Popular Perfume Resource

Fragrantica, a popular online perfume encyclopedia, is owned and operated by two individuals named Elena Knezhevich and Zoran Knezevic. Elena Knezhevich and Zoran Knezevic were co-founders of Fragrantica and have been very invested in its growth and development since its inception. As of now, these two individuals continue to steer Fragrantica in its mission to provide valuable, unique content to perfume enthusiasts worldwide.

Where Is Fragrantica Based?

Founded in 2007, Fragrantica has quickly become one of the most popular and well-respected fragrance resources on the internet. The website boasts an extensive database of over 50,000 fragrances, as well as an active and passionate community of perfume enthusiasts who share their opinions and experiences through reviews and forum discussions.

Despite it’s global reach and diverse user base, Fragrantica is primarily based in San Diego, California, where it’s headquarters are located. The site’s team of editors and contributors is made up of perfume experts and enthusiasts from around the world, but they all work remotely and communicate virtually through the Fragrantica platform.

The San Diego location is fitting for Fragrantica, as it’s known for it’s idyllic climate and coastal beauty, which can be seen in the website’s design and aesthetic. Fragrantica’s sleek and modern look reflects the natural beauty and laidback lifestyle of it’s California roots, while it’s user-friendly interface makes it easy for fragrance fans of all levels to navigate and explore.

How Fragrantica Has Impacted the Fragrance Industry

Fragrantica is a website that’s influenced the fragrance industry by creating a platform for consumers to review and discuss fragrances, leading to increased transparency and democratization within the industry. This has also allowed for niche and independent fragrance brands to gain more exposure and recognition among consumers.

Knowing who owns and operates a website or platform can provide valuable insight into it’s direction and purpose. In the case of Fragrantica, a popular online fragrance community, co-founders Elena and Zoran Knezevic play a significant role in shaping the site’s content and community. As we continue to explore the world of Fragrantica, it’s important to understand the individuals behind the platform and how they’ve grown and developed it over the years.

Who Are the Owners of Fragrantica?

Together, they’ve built Fragrantica into one of the largest and most comprehensive online fragrance resources for consumers worldwide. Elena Knezevic has a passion for fragrance that began at a young age, and over the years she’s amassed a wealth of knowledge about the industry and it’s products. As the Editor-in-Chief of Fragrantica, she’s responsible for overseeing content creation, community engagement, and brand partnerships.

Zoran Knezevic is the co-founder and Technical Director of Fragrantica. With a background in web development and a personal interest in fragrance, Zoran has been instrumental in creating and maintaining Fragranticas online platform. He’s also been responsible for the sites design, development, and technical infrastructure.

Together, Elena and Zoran have brought a unique perspective to the fragrance industry. As entrepreneurs, they understand the importance of building a community around a shared interest. And as fragrance enthusiasts, they’re committed to providing accurate and trustworthy information for consumers who share their passion.

They attend industry events, meet with fragrance brands and participate in scent trials. Through their participation in the industry, they’ve gained a unique perspective on the challenges and opportunities facing fragrance brands and consumers. They’ve also developed close relationships with many of the top names in the industry, and are highly respected for their knowledge and insights.

The History and Evolution of Fragrantica as an Online Fragrance Resource

Fragrantica is a website that originally began as a simple database of fragrances, but it quickly evolved into a community-driven platform where users could share reviews, stories, and even knowledge about the scents. Over time, the platform gained popularity and expanded to include a variety of features, such as discussion forums, a perfume wardrobe, and a directory of perfume shops. Today, Fragrantica is one of the most comprehensive and diverse online resources for fragrance enthusiasts around the globe.

Source: Fragrantica Team – About Us

For those interested in reaching out to Fragrantica, there are a few ways to do so. While many may be looking for a general contact form or email, it turns out that Fragrantica operates quite differently. Instead, if you need to get in touch with someone at the site, you’ll want to utilize one of two methods. The first is to send an email directly to [email protected], while the second is to make a call to their phone number at +1-858-876-2290.

How Do I Contact Fragrantica?

Fragrantica is a well-known online platform that’s dedicated to perfumes and colognes. The website offers information and reviews of the most popular fragrances in the market and is used by fragrance enthusiasts from all over the world. If you’re interested in contacting Fragrantica, there are a few ways that you can go about it.

The website provides an email address that you can use to send inquiries or questions. The email address is [email protected].

Another way to get in contact with the platform is by phone. The phone number provided on the website is +1-858-876-2290. It’s important to keep in mind that the phone number is only available during certain hours.

The website has a Facebook page, Instagram account, and Twitter handle where they regularly post updates and engage with their followers. You can send them a direct message or leave a comment on one of their posts to get their attention.

Additionally, if you’re a part of the Fragrantica community, you can also reach out to other users for help and advice. The websites forum section is a great place to connect with other fragrance enthusiasts and get answers to your questions.

Whether you choose to use email, phone, or social media, it’s important to be clear and detailed in your communications.

Now that we’ve looked at Fragrantica’s rating and ranking among perfume sites, one might wonder whether it’s a safe website to explore and make purchases from. From security concerns to the reliability of customer reviews, there are several factors to consider when it comes to the safety of Fragrantica. Let’s take a closer look.

Is Fragrantica a Safe Website?

Fragrantica is a website that provides users with a comprehensive database of perfumes and fragrances. It offers a platform where users can share their opinions and experiences about various perfumes and even discover new scents to try. However, there have been questions about the safety of using the website, with some users expressing their dissatisfaction.

Another safety concern is related to the security of users personal information. While the website collects user data, it’s unclear how it’s used or who’s access to it. This lack of transparency can be alarming, especially given the potential for sensitive information to be compromised.

Moreover, Fragranticas customer support has also been criticized by users, with some complaining of unresponsive or dismissive responses. This can leave users feeling frustrated and unsupported, particularly if they’ve encountered problems with their orders or the websites functionality.

Furthermore, the websites ranking amongst other perfume sites also reflects the dissatisfaction of it’s users. With a rating of 1.6 stars out of 5, it’s evident that many customers have had negative experiences with the website, further raising doubts about it’s safety.

Comparison of Fragrantica to Other Fragrance Review Websites, Such as Basenotes or MakeupAlley

Fragrantica is a website that offers reviews and information on fragrances. It differs from other similar websites like Basenotes or MakeupAlley due to it’s unique and detailed database and classification system that makes it easier for users to identify, compare, and find fragrances that they may like. Additionally, Fragrantica offers a more active and engaged community of fragrance enthusiasts who contribute to the site’s content and help create a more comprehensive review platform.

If for any reason you no longer wish to have a Fragrantica account, you may find yourself wondering how to delete it. Fortunately, Fragrantica has made the process fairly straightforward, allowing users to modify or remove their profile information with ease. In this article, we will outline exactly how you can go about deleting your Fragrantica account and the things you need to keep in mind during the process.

How Do I Delete My Fragrantica Account?

The process of deleting your Fragrantica account is fairly simple and straightforward. All you need to do is log into your account and go to the “My Account” page. From there, you’ll be able to deactivate your account. Please note that once your account has been deactivated, all of your information, including ratings and comments on fragrances, will be permanently deleted and can’t be recovered.

If you’re having trouble accessing your account or deactivating it, you can contact the Fragrantica support team for assistance. They can walk you through the process or provide additional guidance as needed.

It’s important to note that even if you delete your account, any information or content you’ve posted on the site may still be visible to other users. This is because Fragrantica is a public platform where users can share their thoughts and opinions on fragrances. So even if your account is no longer active, your comments and ratings may still be visible to others.

If you’re concerned about the privacy of your information, you can adjust your privacy settings to limit who can view your profile and posts. You can also opt out of receiving emails from Fragrantica or unsubscribe from the site altogether.

If you’ve decided to do so, be sure to take the necessary steps to ensure that your information is deleted and that your account is deactivated properly.

How to Delete Specific Ratings or Comments on Fragrances

  • To delete a specific fragrance rating or comment, you’ll need to be signed into your account on the fragrance website.
  • Once you’re signed in, locate the fragrance that you left the rating or comment on and navigate to it’s page.
  • On the fragrance page, scroll down until you see the ratings and comments section.
  • Locate the rating or comment that you want to delete and hover your cursor over it.
  • A small “X” or “Delete” button should appear next to the rating or comment. Click on it.
  • Confirm that you want to delete the rating or comment when prompted.
  • The rating or comment should now be removed from the fragrance page.


Elena's passion and dedication towards cultivating a scent-driven community have propelled Fragrantica to it’s current status as a leading platform for fragrance enthusiasts worldwide. It’s fascinating to see how one individual's efforts and vision have culminated in the creation of a thriving digital community that’s changed the way people talk about and enjoy fragrance. Elena's leadership and commitment to powering Fragrantica's growth and reach demonstrate that passion, hard work, and dedication can indeed result in groundbreaking achievements. As such, we can only expect Fragrantica's further growth and success under Elena's leadership in the coming years.

  • Gillian Page

    Gillian Page, perfume enthusiast and the creative mind behind our blog, is a captivating storyteller who has devoted her life to exploring the enchanting world of fragrances.

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