This led to a demand for a smoother, finer powder that could pass the bite test with ease, prompting Coty Inc., one of the leading beauty companies of the time, to develop a new type of powder called Airspun. Airspun was a revolutionary product that boasted a fine, silky texture and a weightless feel that made it feel like a breath of fresh air on the skin. It’s popularity quickly skyrocketed, and it became a staple in the beauty industry that continues to be widely used today, over 85 years since it’s inception. The product's longevity is a testament to it’s effectiveness and the role it’s played in shaping the beauty industry as we know it today.
What Is Airspun?
So, what exactly is Airspun and how does it work? Essentially, Airspun is a loose face powder that’s designed to create a lightweight and velvety finish on the skin.
One of the most popular ways to use Airspun is for “baking” highlight and contour. This technique is a way of setting the under-eye area and other areas of the face with powder to help reduce the appearance of fine lines and pores. By using Airspun to bake your makeup, you’re creating a long-lasting, flawless finish that will keep your skin looking fresh and perfect all day long.
This is especially useful for those with oily or combination skin, who may find that their makeup tends to slide off or fade throughout the day. By using Airspun as a setting powder, you can help to ensure that your makeup stays in place for longer, regardless of the weather or other environmental factors.
Another great way to use Airspun is as a foundation. While many people prefer liquid or cream formulas when it comes to foundation, Airspun can offer an alternative for those who prefer a more lightweight and natural-looking finish. By buffing the powder into the skin using a soft brush, you can create a seamless, airbrushed finish that looks natural and beautiful.
So why not give it a try today and see the difference for yourself?
Airspun powder has been a classic beauty product for over 80 years, beloved by makeup artists and beauty enthusiasts alike. It’s long-standing popularity can be attributed to the visionary Master Perfumer, Francois Coty, who created the formula in 1935. The secret to it’s success lies in the unique blending of air into the powder, which provides full coverage without weighing down the skin. Let’s take a closer look at the history and benefits of this iconic product.
Who Made Airspun Powder?
Airspun powder has been a beloved product in the beauty industry since it’s creation in 193This renowned loose powder was the brainchild of the visionary Master Perfumer Francois Coty. His innovative approach to beauty products revolutionized the industry and set the standard for many generations to come.
The products advanced blending technique, coupled with it’s lightweight feel, offers superior coverage thats coveted by makeup enthusiasts worldwide. Airspun powder continues to be a go-to product for anyone looking to achieve a natural-looking finish without feeling weighed down by makeup products. It’s legacy and impact on the beauty industry continue to inspire beauty enthusiasts and makeup professionals today.
Variations of Airspun Powder (e.g. Tinted, Translucent, Etc.)
- Tinted Airspun Powder
- Translucent Airspun Powder
- Scented Airspun Powder
- Oil-control Airspun Powder
- Matte-finish Airspun Powder
- Shimmery Airspun Powder
Source: Airspun – BTY Cosmetics NI
The creation of Airspun in 1935 marked a significant turning point in the world of cosmetics. It’s launch not only revolutionized the way women applied powder, but also paved the way for an entirely new approach to makeup. The success of Airspun can be attributed not only to it’s innovative formulation, but also to the changing attitudes towards beauty and femininity during the 1930s. Today, Airspun is still regarded as one of the most iconic and beloved cosmetic brands in the world, a testament to the lasting legacy of it’s creators. The story of Airspun serves as a reminder that innovation and creativity can transform industries and shape culture for years to come.