What Is Classic Burberry: A Guide to Timeless British Fashion

Classic Burberry refers to a British luxury fashion brand established in 1856 by Thomas Burberry. This brand became famous for its outdoor attires and fashion accessories. Its iconic check pattern, often used in various products such as scarves and trench coats, is recognisable worldwide. Additionally, Burberry is credited with inventing the gabardine fabric, a completely waterproof material extensively used in its trench coats. Burberry’s trench coats, designed for military use and later adopted by civilians for their durability and style, are considered classic items by the brand. Today, Classic Burberry presents a blend of traditional and contemporary style, symbolising British luxury fashion.

What Is Burberry Consumer Personality?

The Burberry consumer personality is characterized by a sense of sophistication and elegance that’s rooted in the brands rich heritage. The brands emphasis on quality and craftsmanship is evident, as is it’s commitment to maintaining it’s reputation as one of the most prestigious names in fashion. Burberry consumers are confident and self-assured, with a sense of pride in their association with the brand.

Burberry has long been associated with the timeless design of the trench coat, and this commitment to tradition is reflected in all aspects of the brand. Burberry consumers are often drawn to the brands signature check pattern, which isn’t only recognizable but also imbued with a sense of heritage and history.

Burberry has made significant efforts to reduce it’s carbon footprint and minimize waste, while also ensuring that it’s production processes are fair and transparent.

Burberry’s Brand History and Evolution Over Time

Burberry is a British luxury fashion brand established in 1856. Initially, the brand focused on outdoor clothing, particularly raincoats, which led to the creation of their iconic trench coat. Over time, Burberry has expanded to other fashion categories, such as accessories, fragrances, and ready-to-wear clothing. The brand’s signature check pattern became popular in the 1960s but faced controversy in the 2000s due to overexposure and association with counterfeit goods. Burberry has since rebranded itself and shifted it’s focus to sustainability, including the use of eco-friendly materials and reducing waste.

Now that we know the history behind the name of the Burberry brand, let’s take a deeper look into it’s iconic fashion pieces and how they’ve evolved over time.

Was Burberry Originally Called Burberrys?

Burberry is a brand that’s been around for over 150 years. The story of the brand begins in 1856, when a young man by the name of Thomas Burberry opened a small outfitters shop in Hampshire. Burberry quickly gained a reputation for producing high-quality outdoor clothing, and his brand soon became popular with the aristocracy and royal family.

Over the years, the brand has evolved and expanded, and today it’s known for it’s iconic trench coats, classic check patterns, and high-end fashion. However, one of the fascinating things about Burberry is that it’s name has also evolved over time.

The reason for this is that when Thomas Burberry first opened his shop, he named it T. Burberry & Sons. However, as the brand grew in popularity, people began to refer to it as Burberrys, which eventually became the official name of the company.

In 1999, the brand underwent a significant change, and the S was dropped from the name. This change was part of a larger rebranding effort, as the company sought to update it’s image and appeal to a younger audience.

Whether you come across a piece of Burberrys or a modern-day Burberry trench coat, you can be sure that you’re investing in a timeless piece of fashion history.

Burberry’s longstanding reputation as a luxury fashion brand has been built on it’s signature designs and quality craftsmanship. While best known for it’s iconic trench coats, the brand has expanded it’s offerings over the years to include a wide range of ready to wear clothing, as well as leather goods and footwear. Looking for the perfect combination of classic style and modern sophistication? Burberry has you covered.

What Products Is Burberry Known For?

Burberry has become synonymous with timeless elegance and high-quality craftsmanship. It’s iconic trench coat, made from durable gabardine fabric, has been a wardrobe staple for over a century. The coat was originally designed as a military garment but soon became popular among civilians for it’s practicality and style. Today, the trench is still one of Burberrys signature pieces, updated each season with new colors and materials.

In addition to it’s outerwear, Burberry is known for it’s leather accessories, including handbags, wallets, and belts. These items are crafted from the finest materials and feature the brands signature check pattern. Burberrys leather goods are designed to last a lifetime, making them a popular choice among both fashion-conscious shoppers and those looking for investment pieces.

Footwear is another category in which Burberry excels. The brands shoes are both stylish and comfortable, featuring innovative design elements such as padded insoles and flexible soles. From classic loafers to trendy sneakers, Burberrys footwear collection offers something for everyone, with styles that can be dressed up or down depending on the occasion.

Finally, Burberry is also recognized for it’s commitment to sustainability. The brand has made a number of environmentally-friendly changes in recent years, including using organic cotton in it’s clothing and reducing waste in it’s supply chain. Burberry also supports a number of charitable initiatives, including programs that promote education and alleviate poverty.

Over the years, Burberry has become synonymous with luxurious fashion and iconic designs. But did you know that the brand used to be called Burberrys, with an added ‘s’ at the end? In 1999, the company underwent a rebranding effort that changed it’s name to Burberry, along with a new and modernized logo designed by art director Fabien Baron. This transition marked a significant turning point in the history of the brand, signaling a new era of growth and innovation. Let’s take a closer look at how Burberrys evolved into Burberry and what this change meant for the fashion world.

When Did Burberrys Become Burberry?

In the year 1999, one of the most iconic fashion brands in the world, Burberrys, underwent a significant change. It was then that the brand decided to streamline it’s name from Burberrys to Burberry, along with the introduction of a new simplified logo. This change was much more than just a cosmetic makeover, and it marked a new beginning for the brand.

For decades, Burberrys had been known for it’s distinct trademark pattern design and trench coats, but it was time for a refresh. Art director Fabien Baron was appointed to design a new logo that would be modern, simple, and distinct, yet still reflect the essence of the brand. Baron was able to do this by removing the letter “s” in Burberrys and changing the font to a bolder, more modern typeface.

The brand wanted to distance itself from the negative association it had with being associated with gang culture. In the late 1990s, the signature Burberry check pattern had become associated with British street culture, particularly with football hooligans, causing the brand to lose some of it’s prestige.

The Marketing and Communication Strategies Used to Promote the New Burberry

  • Social media campaigns on Instagram, Twitter, and Facebook
  • Celebrity endorsements and collaborations
  • Showcasing the new collection at fashion events and runways
  • Creating a unique and eye-catching window display at their retail stores
  • Partnering with popular fashion bloggers to review and promote the brand
  • Offering exclusive promotions and discounts to customers who sign up for their newsletter
  • Creating buzz through influencer marketing and word-of-mouth
  • Using targeted email marketing campaigns
  • Offering personalized shopping experiences in-store and online
  • Investing in SEO and optimizing their website for search engines

Burberry’s success can also be attributed to it’s ability to cater to different segments of the market through it’s three distinct sub-brands. Each sub-brand has it’s own unique aesthetic and caters to different customer demographics and preferences. Let’s take a closer look at what each Burberry sub-brand has to offer.

What Are the Three Burberry Brands?

The Burberry Prorsum line is their high-end luxury brand, which features upscale apparel and accessories for both men and women. This sub-brand is synonymous with luxury and boasts a wide range of products including bespoke suits, hand-sewn trench coats and timeless accessories.

Burberry London is the brands mainstay and the most popular of the three sub-brands. This line offers a wide range of apparel for both men and women, including outerwear, casual wear, accessories, shoes, and bags. The collection focuses on everyday wear and offers classic pieces with modern twists.

Burberry Brit is the younger, more playful and edgy line of Burberry. The collection offers clothing that’s more street-wear oriented, which includes jackets, jeans, t-shirts, and accessories. The Burberry Brit line is designed for youthful, fashion-forward individuals who want to make a statement with their style. It’s a modern take on the brands British heritage and offers a unique, laid-back vibe.

Each of these Burberry sub-brands has it’s own unique style and personality. They cater to different customer segments, and each one has a loyal following.

Examples of Iconic Burberry Pieces From Each Brand

  • Burberry trench coat
  • Burberry classic check scarf
  • Burberry Kensington Heritage trench coat
  • Burberry plaid shirt
  • Burberry quilted jacket

Source: Burberry – Brand Story

When it comes to selecting the perfect cologne for winter, there are certainly many notable options out there to consider. However, one that stands out for many fragrance enthusiasts is Burberry London. This scent is beloved for it’s unique blend of warm, comforting notes that are both classic and modern, making it an excellent choice for any man looking to elevate his winter fragrance game.

Is Burberry for Men Good for Winter?

Burberry for Men has a long-standing reputation as a classic, high-quality cologne that exudes sophistication and elegance. The brand has created a wide range of scents for men over the years, and their Burberry London scent is one of their most popular offerings. This cologne is well-suited for winter wear, as it contains a mix of warm, spicy, and woody aromas that are reminiscent of the season.

One of the standout notes in Burberry London is leather, which adds a rich, luxurious quality to the fragrance. This note is complemented by other notes like cinnamon, which adds a spicy kick, and lavender, which provides a fresh, herbal element. Tobacco and wood notes contribute to the overall earthiness of the scent, making it a perfect choice for wearing on cold, blustery days.

It’s blend of traditional masculine notes and sweet, spicy accords make it a great option for men of all ages and personalities.


With the ability to adapt and evolve without losing it’s identity, Burberry has managed to maintain it’s relevance and desirability in a constantly changing industry. Classic Burberry embodies not only the brand's exquisite craftsmanship and attention to detail but also it’s commitment to innovation, inclusivity, and sustainability. As the fashion world continues to evolve, classic Burberry will undoubtedly remain a staple, inspiring generations to come.

  • Gillian Page

    Gillian Page, perfume enthusiast and the creative mind behind our blog, is a captivating storyteller who has devoted her life to exploring the enchanting world of fragrances.

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