What Is Burberry London? Get to Know This Iconic Brand

Burberry London, an iconic brand known for it’s timeless and sophisticated designs, is a British luxury fashion house that’s captured the hearts of fashion enthusiasts since it’s establishment in 1856. Founded by Thomas Burberry in London, England, the brand has become synonymous with exceptional quality and impeccable craftsmanship.

What Kind of Brand Is Burberry?

Burberry is renowned for it’s high-end clothing and accessories, particularly it’s iconic trench coats. The brand has a strong focus on craftsmanship and quality, using only the finest materials and fabrics in their collections. Burberry is known for it’s classic and timeless designs, often featuring their signature check pattern.

In addition to it’s clothing and accessories, Burberry has expanded into fragrances, beauty products, and eyewear. The brands fragrances are highly sought after, with a range of scents to suit different tastes. Burberrys eyewear collection combines style and functionality, featuring designs that are both fashionable and practical.

Burberrys commitment to sustainability is also worth mentioning. The brand has made significant efforts to reduce it’s carbon footprint and promote ethical practices in the fashion industry. Burberry has implemented various initiatives to reduce waste, promote responsible sourcing, and support communities and charitable causes.

The brand has remained a symbol of luxury and elegance for over a century, consistently delivering high-quality products that embody the essence of timeless style.

Burberry’s Approach to Sustainability and Ethical Practices in the Fashion Industry

  • Implementation of the Burberry Responsibility strategy
  • Reducing carbon emissions and water consumption
  • Commitment to supply chain transparency
  • Supporting workers’ rights and fair labor practices
  • Elimination of hazardous chemicals from production
  • Investment in sustainable materials and recycling initiatives
  • Collaboration with NGOs and industry partners
  • Promoting animal welfare and banning fur
  • Engaging consumers through education and campaigns

With it’s three distinct sub-brands, Burberry caters to different audiences and showcases a wide range of styles and aesthetics. Each brand has it’s own identity and appeals to individuals with different tastes and preferences. Despite being under the same parent company, Burberry Prorsum, Burberry London, and Burberry Brit each bring their own unique flair to the fashion world.

What Are the 3 Burberry Brands?

Burberry Prorsum is the high-end sub-brand of Burberry that represents the brands most luxurious and exclusive offerings. This line focuses on showcasing runway collections that incorporate high design and craftsmanship. The brand is synonymous with sophistication and elegance, catering to a discerning clientele who appreciate the finer things in life.

Burberry London, on the other hand, is the epitome of classic British style and refinement. This sub-brand is rooted in the brands heritage, drawing inspiration from it’s iconic trench coats and distinctive plaid patterns. With an emphasis on quality and craftsmanship, Burberry London appeals to individuals who value tradition and timeless elegance.

Each of these three sub-brands within Burberry operates with it’s own distinct identity, catering to different segments of the market. Together, they showcase the diverse and innovative spirit of Burberry, firmly establishing it as a leading powerhouse in the fashion industry.

Burberry, the iconic British luxury fashion brand, experienced a significant change in ownership dynamics throughout it’s history. In 1955, the company shifted from being an independent, family-owned business to being under the ownership of Great Universal Stores (GUS). However, over the years, the ownership structure evolved, and currently, Burberry is a publicly traded company on the London Stock Exchange. The leading shareholder in the brand is Lindsell Train Limited, showcasing the ongoing transformation of this renowned fashion house.

What Brand Owns Burberry?

Burberry, known for it’s iconic trench coats and distinctive check pattern, has a rich history that spans over a century. Originally an independent, family-owned company, it was sold to Great Universal Stores (GUS) in 1955, marking a significant turning point for the brand. GUS, a British retail conglomerate, brought financial stability and expertise to Burberry, allowing it to flourish and expand it’s global presence.

However, the winds of change blew once again in 2005, when GUS decided to distribute it’s stake in Burberry to it’s shareholders. This move completely transformed the ownership landscape of the brand, as it became a public listed company on the London Stock Exchange. This allowed investors and the general public to own a part of the esteemed British fashion house.

Lindsell Train Limited, an investment management company, currently holds the title of being the largest shareholder of Burberry. With their expertise in the financial markets, Lindsell Train Limited plays a crucial role in shaping the direction and future of the brand. Their commitment to long-term investments aligns well with Burberrys enduring legacy and continuous innovation.

Despite changes in ownership, Burberry has managed to stay true to it’s heritage while adapting to the evolving fashion landscape. The brands commitment to craftsmanship, quality, and innovation remains unwavering, ensuring that it continues to captivate the hearts and wardrobes of fashion enthusiasts worldwide.

Today, Burberry London is synonymous with timeless elegance, impeccable tailoring, and a refined aesthetic. The brands iconic trench coats, along with it’s signature check pattern, have become symbols of British luxury and style.

Historical Milestones and Key Moments in Burberry’s Ownership History

  • 1856: Thomas Burberry establishes the Burberry brand in Basingstoke, England
  • 1879: Burberry invents gabardine, a breathable and weatherproof fabric
  • 1901: Burberry introduces the iconic trench coat
  • 1955: Burberry is granted a Royal Warrant by Queen Elizabeth II
  • 1956: Burberry expands globally with store openings in Paris, New York, and Tokyo
  • 1989: Great Universal Stores plc acquires Burberry
  • 1997: Rose Marie Bravo becomes CEO and revitalizes the brand
  • 2001: Burberry initiates it’s IPO and becomes a publicly traded company
  • 2006: Angela Ahrendts becomes CEO and focuses on digital transformation
  • 2018: Riccardo Tisci is appointed Chief Creative Officer

Source: Burberry – Wikipedia

When it comes to determining the authenticity and details of a Burberry coat, it’s essential to pay attention to the inner tag and it’s contents. This tag not only reveals the composition of the garment but also provides care instructions. Moreover, examining the backside of the label can disclose a 13-digit serial number and the London address of Burberry. Additionally, paying close attention to the “Burberry” label on each button serves as another crucial factor to consider in gauging authenticity.

How Do You Read Burberry Label?

When trying to read a Burberry label, there are a few key things to look out for. Firstly, check along the inside of the coat for an inner tag. This label won’t only provide information on what the coat is made out of, but will also include important care instructions. It’s crucial to follow these instructions to ensure the longevity and quality of your Burberry coat.

On the backside of the label, pay close attention to the 13-digit serial number. This unique identifier can be used to verify the authenticity of the coat. With the rise of counterfeit products, knowing how to spot a genuine Burberry is essential for any discerning shopper. If the tag is missing a serial number or if it appears altered or poorly printed, it could be an indication of a knockoff.

In addition to the serial number, you’ll also find the brands London address on the backside of the label. This serves as a reminder of Burberrys rich British heritage and the brands longstanding presence in the fashion world. The London address is a symbol of authenticity and quality craftsmanship, further enhancing the desirability of Burberry products.

When examining the buttons on a Burberry coat, it’s important to read the “Burberry” label twice. Each button should have the brands name clearly engraved or embossed on it. This meticulous attention to detail is a hallmark of Burberrys commitment to craftsmanship and luxury. If the buttons don’t display the Burberry label, it may be an indication of a counterfeit garment.

By carefully examining the inner tag, serial number, London address, and buttons, you can ensure you’re purchasing an authentic Burberry garment.

The History and Heritage of Burberry

Burberry London is an iconic brand that’s renowned for it’s rich history and heritage. Established in 1856 by Thomas Burberry, the brand initially specialized in producing outerwear garments and waterproof materials.

Over the years, Burberry London has become synonymous with British luxury fashion and it’s signature trench coats. The brand’s classic check pattern, featuring a blend of camel, black, red, and white, has become instantly recognizable and a symbol of timeless elegance.

Burberry London has also been a pioneer in the fashion industry, revolutionizing the way clothing is made and marketed. They were one of the first brands to introduce gabardine, a breathable and water-resistant fabric, which became the cornerstone of their outerwear collection.

Today, Burberry London continues to be a global leader in luxury fashion, offering a wide range of products for men, women, and children. From clothing and accessories to fragrances and home decor, the brand embodies British sophistication and craftsmanship.

With it’s long-standing tradition of quality and attention to detail, Burberry London remains a symbol of timeless style and class.

Introducing Burberry London For Men, a fragrance that exudes a captivating sense of sophistication. Opening with revitalizing notes of bergamot, lavender, and comforting cinnamon, it immediately piques the interest. As the scent evolves, the heart notes of delicate mimosa flower and luxurious leather beautifully intertwine, creating an exquisite olfactory experience. Finally, base notes of tobacco leaves and dense oak moss merge, leaving a lasting impression of timeless elegance. Experience Burberry London For Men and indulge your senses in this remarkable composition.

What Does Burberry London Smell Like Men?

Burberry London For Men is a fragrance that exudes sophistication and elegance. This iconic scent opens with top notes of refreshing bergamot and aromatic lavender, creating a crisp and invigorating first impression. As the fragrance settles, warm cinnamon emerges, adding a touch of warmth and spice to the composition.

At the heart of Burberry London For Men lies the delicate and captivating mimosa flower. This floral note brings a soft and inviting quality to the fragrance, perfectly balanced with the luxurious richness of leather. The combination of these heart notes results in a scent that’s both refined and alluring.

The lower tones of Burberry London For Men offer a grounding and comforting sensation. Tobacco leaves impart a smoky and masculine quality to the fragrance, adding depth and complexity. To further enhance this earthy blend, dense oak moss is incorporated, providing a woody and mossy undertone that lingers on the skin.

It’s a scent that embodies sophistication and refinement, making it an ideal choice for the modern gentleman.


The brand's commitment to quality craftsmanship and attention to detail is evident in it’s extensive range of ready-to-wear clothing, leather accessories, and footwear.

  • Gillian Page

    Gillian Page, perfume enthusiast and the creative mind behind our blog, is a captivating storyteller who has devoted her life to exploring the enchanting world of fragrances.

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