Phlur S.C. 59 Fragrantica is a unique and popular fragrance offered by the renowned brand, Phlur. Known for its enchanting mix of smells, this scent exceptionally combines the refreshing aroma of minty herb, eucalyptus, with the earthy undertone of sandalwood. A hint of sea salt and sumptuous agarwood meanwhile add an unexpected twist, giving it a distinctive charm. Users often adore it for its longevity and moderate sillage which offers a balanced not overpowerive scent. While it is ideal for both men and women, the brand fashioned it as the perfect summertime scent that can be worn on all occasions. Overall, Phlur’s S.C. 59 is a beloved fragrance that excites with its unique blend and refreshing feel.
Does Phlur Have Pheromones?
PHLUR is a fragrance company that was established in 2015 and since then, it’s grown to become a household name in the fragrance industry. The company’s primary objective is to create unique and high-quality fragrances that aren’t only luxurious but also non-toxic and eco-friendly. With a wide range of scents to choose from, PHLUR fragrances are known for their ability to evoke positive emotions and enhance ones overall mood.
Despite the popularity of pheromones in the fragrance world, PHLUR hasn’t incorporated this ingredient in their products. For those who may not know, pheromones are natural chemicals that are secreted by animals and humans to trigger a response or attract a mate.
With a new owner and a fresh perspective, Phlur is set to make a comeback in the fragrance industry. The brand, a popular choice for consumers who prefer clean and sustainable fragrances, was recently acquired by The Center, a company run by Ben Bennett. Since then, the brand has undergone a few changes, including the addition of a new creative director, Cindy Lim. Lim is now tasked with reintroducing Phlur to the market with her own unique twist.
Who Bought Phlur?
Phlur, a fragrance brand launched in 2015 by Eric Korman, made a name for itself by crafting high-quality, sustainable fragrances that appealed to the modern, conscious consumer. The brand quickly gained popularity and was soon found on shelves at major retailers like Sephora and Credo. However, in early 2021, it was announced that Phlur had been acquired by The Center, a strategic brand and marketing consultancy firm.
The Center is headed by Ben Bennett, a seasoned entrepreneur and expert in brand strategy, who recognized the potential in Phlur and it’s unique take on the fragrance industry. Under his leadership, the acquisition of Phlur was completed in January 202Bennetts vision for the brand is to build it into a fully-fledged lifestyle brand that encompasses not just fragrances, but also fashion, accessories, and home decor.
Shortly after the acquisition, Bennett brought on Eunice Lim as Chief Creative Officer to lead the creative direction of the brand. Lim, a seasoned brand strategist and creative director herself, brings a wealth of experience and creativity to the table. Her vision for Phlur is to create a brand that isn’t just sustainable and eco-friendly, but also stylish and aspirational.
As part of the reintroduction, Phlur is also expanding it’s product line to include more than just fragrances. The brand is launching a line of home fragrances, as well as a line of gender-neutral body care products. In addition, the brand is partnering with other sustainable and eco-friendly companies to offer a curated selection of lifestyle products that complement the Phlur brand and ethos.
Conclusion
In conclusion, the story of Phlur S.C. 59 and it’s reception on Fragrantica is a testament to the power of thoughtful innovation and ethical business practices. The online community on Fragrantica has recognized and celebrated this mission, demonstrating a desire for more transparent and eco-friendly products in the fragrance industry. As Phlur continues to grow and expand it’s offerings, it serves as a model for how companies can balance profitability with environmental and social stewardship.
