The Art of Positioning: Examining the Success of Chanel’s Strategy
The art of positioning refers to the process of establishing a product, service, or brand’s place in the target market or consumers’ minds. One perfect example of successful positioning is the strategy of Chanel, a high-end fashion house. Despite the emergence of various competitors, Chanel maintains its position as an embodiment of timeless elegance, sophistication, …
The Art of Positioning: Examining the Success of Chanel’s Strategy Read More »