Is Sephora Giving Samples During COVID?

As of the current situation, Sephora has stopped providing product samples during the COVID-19 pandemic. This decision is encouraged by the motive to ensure the safety of both clients and store associates amid this health crisis. The provision of product samples includes touching and near contact which could be a source of potential transmission. Therefore, it is temporarily paused however, it is expected to resume once the situation is under better control.

Does Ulta Give Free Samples Like Sephora?

Customers can accumulate points through their purchases at Ulta, and these points can be redeemed for a variety of items, including samples. However, it’s important to note that the availability and selection of samples may vary. Ulta also occasionally offers exclusive sample packs or promotions where customers can receive samples with their purchases.

During the COVID-19 pandemic, there have been adjustments to the way samples are distributed at beauty retailers. Both Sephora and Ulta have implemented safety measures to protect customers and staff. Sephora has temporarily suspended in-store sampling due to the potential risk of spreading the virus through shared product usage.

While Ulta hasn’t made a public statement regarding the suspension of in-store sampling, it’s likely that they’ve also taken similar precautions. It’s advisable to check with your local Ulta store for the most up-to-date information regarding samples during the COVID-19 pandemic.

In the meantime, both Sephora and Ulta have been offering alternative ways for customers to still experience new products. Sephora has introduced virtual try-on tools on it’s website, allowing customers to see how certain products would look on them without physically trying them on. Ulta has also enhanced it’s online shopping experience, providing detailed product descriptions and customer reviews to help customers make informed choices.

How the Suspension of in-Store Sampling Has Affected Customer Shopping Habits at Ulta and Sephora.

  • Customers are no longer able to try products before purchasing them.
  • This has led to an increase in online shopping for beauty products.
  • Customers rely more heavily on product reviews and recommendations from friends and influencers.
  • There’s been a decrease in impulse purchases as customers are unable to physically test the products.
  • Some customers have reported feeling more confident in their purchasing decisions due to not being influenced by in-store sampling.
  • However, other customers miss the experience of being able to try different products and shades in person.
  • Overall, the suspension of in-store sampling has significantly impacted customer shopping habits at Ulta and Sephora.

Sephora, the popular beauty retailer, offers it’s customers the opportunity to try out different products through their generous sample policy. Typically, the limit for free samples at Sephora is three per world (department), which covers a range of categories such as skincare, color, fragrance, and hair. However, Sephora’s customer-first approach means that you can always request additional samples, as long as it’s reasonable and done in a polite manner.

Is There a Limit on Samples in Sephora?

During the COVID-19 pandemic, many beauty enthusiasts wonder if Sephora is still offering samples to customers. However, there may be some modifications and limitations in place to ensure the safety and well-being of both customers and staff.

In terms of the number of free samples you can get from Sephora, usually, the limit is three per world or department. This means that you can choose up to three samples in categories like skincare, color, fragrance, and hair. However, it’s important to note that Sephora follows a customer-first policy and encourages a positive experience for all shoppers. Therefore, if you need more samples, you can request additional ones within reason, as long as you remain respectful and polite.

To ensure the safety of customers and staff, Sephora also encourages practices such as proper sanitization, wearing masks, and maintaining social distancing while shopping in-store. These measures may influence the way samples are distributed, with options like self-service stations temporarily unavailable to minimize contact.

How to Request Additional Samples Politely at Sephora

If you want to request additional samples politely at Sephora, it’s best to approach the store or the staff with kindness and gratitude. You can simply ask if they’ve any extra samples available and explain why you’re interested in trying more products. Showing appreciation for their assistance and being considerate of their time can increase your chances of receiving additional samples. Remember that the availability of samples may vary, especially during the COVID-19 pandemic, so it’s important to be understanding if they’re unable to provide extra samples at the time of your visit.

It’s completely legal to obtain Sephora samples through their Beauty Insider program. Sephora offers sample bags or kits known as “Play!” or “Play! by Sephora” as part of their program, which can be purchased or obtained for free with a purchase.

Is It Illegal to Take Sephora Samples?

Is Sephora Giving Samples During COVID?

Given the health and safety precautions implemented by businesses worldwide, it’s understandable for customers to be concerned about the availability of samples. However, Sephora has found a way to adapt to these new circumstances and still provide their customers with an opportunity to try out their products.

Sephora is currently offering sample bags or kits as part of their Beauty Insider program. These sample bags, known as “Play!” or “Play! by Sephora,” can be purchased or obtained for free with a purchase. They offer customers a chance to test out various products before committing to purchasing the full-size versions. This allows consumers to make informed decisions about which products work best for their skin type or personal preferences.

In order to adhere to health and safety guidelines, precautions have been implemented. For example, instead of testers being available for customers to try on, pre-packaged samples may be provided. These samples are sealed and hygienically packaged to ensure the safety of both customers and employees.

Steps Taken by Sephora to Ensure Safety

Sephora has implemented a range of measures to prioritize the safety of it’s customers and employees during the COVID-19 pandemic. These steps include enhanced cleaning protocols, mandatory mask-wearing for all staff and customers, and social distancing measures within stores. Sephora has also adjusted it’s sampling practices to minimize the risk of contamination. While samples are still available, they’re now provided in pre-packaged, single-use formats or offered as take-home options. These precautions are aimed at maintaining a safe and enjoyable shopping experience while minimizing the potential spread of the virus.

In response to the ongoing COVID-19 pandemic, Sephora has implemented a new policy that restricts customers from picking up and testing products themselves. This no-touch approach aims to prioritize safety and minimize potential transmission of the virus. Annie Lawless, the founder and CEO of Lawless Beauty, confirmed this change, emphasizing that customers will no longer be able to touch testers or try on products in-store.

Does Sephora Have Testers Again?

Since the outbreak of COVID-19, Sephora, like many other retailers, has implemented several safety measures to protect it’s customers and staff. One of these measures includes the suspension of it’s traditional sampling services. As a result, customers are currently unable to pick up and touch testers or apply products to themselves. This new no-touch policy aims to minimize the risk of cross-contamination and reduce the spread of the virus.

According to Annie Lawless, the founder and CEO of Lawless Beauty, Sephora has taken these precautions seriously. The company understands the importance of maintaining a safe environment and has made significant adjustments to it’s store operations. While it may be disappointing for avid shoppers who enjoy trying products before purchasing them, these measures are crucial in ensuring public health and safety during the pandemic.

However, although the traditional sampling services have been suspended, Sephora has still found ways to cater to it’s customers needs. Several alternative methods have been implemented to provide product information and assistance. For instance, Sephoras knowledgeable staff members are now readily available to answer any questions customers may have and offer recommendations. Additionally, the company encourages customers to take advantage of it’s virtual try-on tools and online reviews to make informed purchasing decisions.

The partnership between Sephora and Kohl’s has proven to be a success so far, with Kohl’s experiencing significant growth in beauty sales. The 200 Sephora shops that opened in 2021 saw high-single-digits percent comparable sales growth, while the 400 shops that launched in 2022 performed even better than expected. Furthermore, Kohl’s has also witnessed strong digital sales growth on it’s website,

How Is Sephora Doing in Kohls?

Sephoras partnership with Kohls has proven to be successful thus far. In 2021, Kohls saw a high-single-digits percent increase in comparable beauty sales with the opening of 200 Sephora shops within their stores. The positive results continued in 2022, surpassing expectations with the opening of an additional 400 Sephora shops in Kohls locations.

One of the contributing factors to the success of this collaboration is the continued growth of digital sales on the platform. Despite the challenges posed by the COVID-19 pandemic, customers have shown a strong inclination towards online shopping for beauty products, and Sephoras presence on Kohls digital platform has played a significant role in capturing this demand.

However, it’s important to note that the circumstances surrounding the ongoing pandemic may have impacted certain aspects of the partnership. One key aspect is the provision of samples. While Sephora is known for it’s generous sample offerings as a way to entice customers and allow them to try before they buy, it’s crucial to consider the safety measures in place due to COVID-19.


In conclusion, the ongoing COVID-19 pandemic has significantly impacted various industries, including the beauty sector. As a result, they’ve implemented precautionary measures, such as temporarily suspending in-store product sampling, to reduce the risk of virus transmission. While this may be disappointing for some customers who enjoy trying out different products before purchasing, it’s a necessary step to prioritize health and safety during these unprecedented times. Fortunately, Sephora has introduced alternative solutions, such as virtual try-on tools and customized samples upon request, to provide an interactive and satisfying shopping experience to their valued customers.

  • Gillian Page

    Gillian Page, perfume enthusiast and the creative mind behind our blog, is a captivating storyteller who has devoted her life to exploring the enchanting world of fragrances.

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