When it comes to the world of makeup, few things captivate the hearts and minds of beauty enthusiasts quite like a prestige brand. From the luxurious packaging to the high-quality formulas, these brands have cemented their place in the industry as the crème de la crème. And one such brand that’s earned it’s spot at the top of the list is Nars. Known for their iconic blush shades and cult-favorite lip products, Nars has become a must-have staple in the makeup bags of many. And their popularity only continues to grow – with a 22% year-over-year increase in brand sales as reported in the 2022 year-end earnings report from parent company Shiseido, Nars has firmly established itself as a force to be reckoned with in the world of high-end makeup. So, let's take a closer look at what makes Nars a true prestige brand.
What Makes a Brand Prestige?
This higher status is achieved through a combination of factors such as image, reputation, quality, exclusivity, and history. A prestige brand isn’t only recognized for it’s superior quality, but it’s also perceived as having a unique and desirable identity that distinguishes it from other brands. This identity is often built through extensive marketing efforts that focus on creating a specific image and a sense of exclusivity that appeals to a select group of consumers.
Brand heritage plays a significant role in building brand prestige. A brand that’s a long history of success and quality is more likely to be perceived as prestigious than a newer brand with no track record. Brands that have been around for decades or even centuries often have a loyal customer base and are associated with tradition, exclusivity, and quality. This heritage can be leveraged to create a sense of continuity, authenticity, and timeless appeal that resonates with consumers.
From the moment a consumer interacts with the brand, they’re made to feel special and valued. This experience reinforces the brands identity and helps to build a loyal customer base that’s willing to pay a premium for the brands products.
When it comes to beauty and personal care, many people seek out top-tier products that exude luxury and quality. These high-end items are often referred to as prestige, offering a level of exclusivity and sophistication that’s unmatched by lower-priced alternatives. From richly scented fragrances to cutting-edge skincare products and immaculate cosmetics, a prestige makeup brand is something that consumers rely on to deliver unmatched results and a high level of customer satisfaction. But what sets these brands apart from others on the market, and why do so many people swear by them? Read on to learn more about the world of prestige beauty and discover what makes it so special.
What Is a Prestige Makeup Brand?
When it comes to makeup, there are countless brands to choose from. However, if youre looking for quality products that are a bit more luxurious, you may want to consider a prestige makeup brand. This refers to high-end products that are considered to be of the utmost quality, from exclusive brands that use high-quality ingredients and have a reputation for excellence.
Some of the most popular include luxurious fragrances, skincare products, and cosmetics that are priced much higher than those found in your typical drugstore. The products aren’t only high in quality but often come in chic packaging that looks beautiful on your vanity table.
While drugstore products can offer high-quality results, prestige brands use higher-grade ingredients, have more attention to detail, and are more exclusive. They’ve developed a reputation for delivering premium products that offer an elevated experience, which can be viewed as a pampering treat.
These brands cater to those who’re willing to pay a premium price for exceptional quality and performance, and they’re often sought after for special occasions such as weddings and graduations.
However, they offer superior quality and a unique experience that makes the investment worth it for many people. With so many different brands and products to choose from, it’s worth taking some time to research and experiment with different options to find the ones that work best for you.
In addition to it’s existing lineup of prestigious cosmetics and skincare brands, Ulta is set to launch a wave of exciting new names in their concept stores. These include The Ordinary, a popular brand among beauty enthusiasts, along with other favorites like IT Cosmetics and MAC Cosmetics. With so many options available, shoppers can expect to find a wide variety of high-quality products to suit their needs.
Is the Ordinary a Prestige Brand at Ulta?
Ulta Beauty is a premier beauty destination that offers a wide range of brands and products, including prestige brands that are highly coveted. One of the brands that’s garnered significant attention in recent years is The Ordinary. The Ordinary is known for it’s affordable and effective skincare products, which have become a cult favorite among beauty bloggers and enthusiasts. However, the question remains: is The Ordinary a prestige brand at Ulta?
The answer is yes. This is due to the fact that prestige brands aren’t solely determined by their price point, but by their prestige within the beauty industry.
The brand has also gained a significant amount of media attention, including features in top publications such as Vogue, Harpers Bazaar, and Refinery2Additionally, The Ordinary has been recognized with multiple awards, including a 2019 Allure Best of Beauty Award for it’s Niacinamide 10% + Zinc 1% serum.
It’s inclusion in Ultas concept stores, media coverage, and numerous awards showcase it’s prestige status within the beauty industry.
Prestige Beauty is a thriving industry that’s dominated by a handful of powerful players. One of these players, Unilever Prestige, stands out due to it’s unique approach to luxury skincare. Founded just six years ago by CEO Vasiliki Petrou, the company boasts a diverse portfolio of innovative brands, all of which are founded with purpose and intentionality. In this article, we’ll take a closer look at what makes Unilever Prestige and it’s brands so successful.
Who Owns Prestige Beauty?
Today, Prestige Beauty is a globally recognized name in the beauty industry. It’s known for it’s portfolio of brands that are synonymous with luxury, innovation, and excellence. But many people often wonder who owns Prestige Beauty and what drives it’s success.
The answer is simple; Prestige Beauty is a subsidiary of Unilever, the global consumer goods behemoth. Unilever is a British-Dutch multinational company that owns some of the worlds most popular FMCG brands. With a presence in over 190 countries, Unilever is one of the largest consumer goods companies in the world.
Since then, it’s grown significantly, thanks to it’s portfolio of highly innovative brands, including Hourglass, Living Proof, and Dermalogica, to name a few.
Under the leadership of Group CEO, Vasiliki Petrou, Prestige Beauty has flourished and become a key cornerstone of Unilevers business strategy. Petrou has been instrumental in driving the companys success, and her vision to create a portfolio of highly innovative brands that embody luxury and excellence has been the driving force behind Prestige Beautys success.
The brands success owes a great deal to it’s portfolio of highly innovative brands, it’s commitment to excellence and sustainability, and the visionary leadership of Group CEO Vasiliki Petrou.
The History of Prestige Beauty and It’s Growth Under Unilever’s Ownership
- Unilever acquires prestige beauty brands including Murad, Dermalogica, and Kate Somerville in 2015 and Ren Skincare in 2018.
- The acquisition of Tatcha for a reported $500 million in 2019.
- Unilever’s Prestige Beauty portfolio grows to include luxury fragrance brands such as Jo Malone, Kilian, and Viktor & Rolf.
- Estée Lauder acquires popular fragrance brand Le Labo in 2014 for $61.2 million.
- L’Oréal acquires cosmetics brand Urban Decay for an estimated $300 million in 2012.
- Unilever’s acquisition of prestige beauty brands helps to drive the company’s growth in the high-end beauty market.
In summary, Nars has proven itself as a top player in the competitive world of prestige makeup brands. With it’s 13 best-selling products and ranking as the No. 6 best-selling brand as of 2022, this is a company that’s consistently delivered high quality cosmetics to it’s customers. As consumers continue to demand the best in makeup, Nars appears to be delivering just that.