Is Jo Loves as Good as Jo Malone?

Jo Loves, a captivating niche brand, has forged a name for itself in the world of perfumery with it’s exquisitely crafted fragrances. Delighting the senses, their scents are beautifully simplistic yet hold a depth and uniqueness that’s truly captivating. But how do they fare against their well-established counterpart, Jo Malone? With both brands sharing the same founder, Jo Malone herself, it's only natural to draw comparisons and wonder if the newer venture lives up to the revered reputation of it’s predecessor. In this exploration of olfactory brilliance, we journey into the world of Jo Loves, unveiling their artful creations and deciphering whether they can indeed rival the greatness of Jo Malone.

What’s the Difference Between Jo Malone and Jo Loves?

The main difference between Jo Malone and Jo Loves lies in the ownership and the timeline of their establishment. Jo Malone London was the first brand founded by perfumer Jo Malone in 199Initially, it gained immense popularity for it’s elegant and minimalist approach to fragrance, offering a range of unique scents that became cult favorites. However, after selling the brand to Estée Lauder Companies in 1999, Jo Malone left in 2006 to pursue new ventures.

In terms of product offerings, both brands share similarities due to Jo Malones distinctive style and expertise. However, Jo Loves has been able to further push the boundaries of creativity and experimentation.

A Comparison of the Fragrance Offerings From Jo Malone London and Jo Loves.

Jo Malone London and Jo Loves are two separate fragrance brands that were both created by Jo Malone, a British perfumer. While there are similarities between the two brands, there are also distinct differences in their offerings.

Jo Malone London is well-known for it’s elegant and timeless fragrances. The brand offers a wide range of scents that are crafted with high-quality ingredients and often feature classic notes such as citrus, florals, and spices. Jo Malone London is renowned for it’s signature concept of fragrance layering, where customers can combine different scents to create their unique and personalized fragrance combinations.

On the other hand, Jo Loves is a newer brand that Jo Malone launched after leaving her namesake company. Jo Loves takes a more innovative and contemporary approach to fragrance creation. The scents from Jo Loves are often more experimental and daring, pushing the boundaries of traditional perfumery. The brand incorporates unexpected and unconventional notes into it’s fragrances, resulting in unique and captivating scent profiles.

While both Jo Malone London and Jo Loves offer exceptional fragrances, they cater to slightly different preferences. Jo Malone London focuses on timeless and refined scents, perfect for those who appreciate classic elegance. Jo Loves, on the other hand, appeals to individuals who crave more avant-garde and contemporary perfumes that break away from the norm.

Ultimately, whether Jo Malone London or Jo Loves is superior depends on personal taste and the type of fragrance experience one desires. Both brands have their own distinct charm and provide a diverse range of scents to suit various preferences.

The Jo Malone London signature fragrance is a true olfactory delight. With it’s fresh and zesty notes, this perfume intricately combines sharp lime and aromatic thyme to present a unique and uplifting aroma. The result is a modern yet classic scent that captivates the senses and leaves a lasting impression.

What Does Jo Malone Smell Like?

When it comes to describing what Jo Malone smells like, there are several words that come to mind. The signature fragrance of Jo Malone London is often described as fresh, zesty, and instantly uplifting. The classic scent combines the sharpness of Lime with the aromatic notes of Thyme to create a perfume that’s both modern and classic at the same time.

The Lime and Thyme combination creates a unique scent that’s clean and crisp, making it perfect for those who prefer a more understated fragrance.

The Lime in Jo Malone perfumes adds a bright and tangy element, infusing the scent with a refreshing burst of energy. It provides an invigorating twist to the fragrance, making it perfect for daytime wear or for those who want to feel refreshed and revitalized throughout the day.

How to Choose the Right Jo Malone Fragrance for Different Seasons or Moods

  • Spring season: Soft floral scents like Peony & Blush Suede or English Pear & Freesia.
  • Summer season: Fruity and refreshing scents like Blackberry & Bay or Nectarine Blossom & Honey.
  • Fall season: Warm and spicy scents like Pomegranate Noir or Wood Sage & Sea Salt.
  • Winter season: Rich and luxurious scents like Velvet Rose & Oud or Dark Amber & Ginger Lily.
  • Romantic mood: Delicate and sensual scents like Red Roses or Tuberose Angelica.
  • Energetic mood: Citrusy and vibrant scents like Lime Basil & Mandarin or Grapefruit.
  • Calm mood: Relaxing and soothing scents like Lavender & Musk or White Jasmine & Mint.
  • Sophisticated mood: Elegant and refined scents like Oud & Bergamot or Myrrh & Tonka.

Jo Love’s signature scent is Jo by Jo Loves. This fragrance is fresh and full-bodied, with sparkling notes of Grapefruit, Bitter Orange, Lime, and Spearmint. It’s complemented by a strong presence of Guaiac Wood, Cedarwood, and Vetiver, while Hedione and Black Pepper add a subtle touch.

What Is Jo Love’s Signature Scent?

Jo Loves, the fragrance brand founded by Jo Malone, is known for it’s exquisite scents that captivate the senses. One of the standout fragrances in the Jo Loves collection is simply named “Jo,” and it’s truly a signature scent. This fragrance is a perfect reflection of Jo Malones impeccable taste and attention to detail.

“Jo” by Jo Loves is a refreshing and invigorating scent that combines the brightness of Grapefruit, Bitter Orange, and Lime with the uplifting essence of Spearmint. These top notes create a zesty and lively opening that instantly uplifts the mood and energizes the spirit.

As the fragrance settles, it reveals a robust and earthy core that’s composed of Guaiac Wood, Cedarwood, and Vetiver. These powerful woody notes add depth and warmth to the composition, creating a solid foundation that grounds the fragrance.

Adding a touch of sensuality and intrigue to the scent is the incorporation of Hedione and Black Pepper, which lend a lingering ribbon of sophistication and spice. These notes add a unique twist to the fragrance, making it all the more captivating and memorable.

It balances freshness with depth, creating a harmonious blend that’s both invigorating and comforting. The longevity of the scent is impressive, allowing the wearer to enjoy it’s beautiful nuances for hours on end.

Both brands have their unique appeal and offer a range of exquisite scents.

The Different Ways in Which the Scent “Jo” Can Be Worn (e.g. As a Perfume, in a Candle, Etc.)

  • Perfume
  • Candle
  • Body lotion
  • Room spray
  • Scented sachets
  • Diffuser
  • Scented jewelry
  • Aromatherapy oil
  • Scented fabric spray
  • Scented drawer liners


While it may not emulate the iconic status and widespread recognition of Jo Malone, the passion and creativity behind Jo Loves perfumes shine through in each of their offerings. Whether you’re a fan of Jo Malone or simply seeking a new and exciting scent, exploring the world of Jo Loves is an enticing journey that’s well worth embarking upon.

  • Gillian Page

    Gillian Page, perfume enthusiast and the creative mind behind our blog, is a captivating storyteller who has devoted her life to exploring the enchanting world of fragrances.

Scroll to Top