Elizabeth and James Nirvana Discontinued: Where to Find Your Favorite Fragrance Now

Elizabeth and James Nirvana, the iconic fragrance line created by Mary-Kate and Ashley Olsen, has left fans of the brand in shock and sadness with it’s recent discontinuation. The cult favorite, which debuted in 2013, quickly gained a following for it’s unique, unisex scents that embodied the Olsens' signature effortless, bohemian style. While no official statement has been released by the Olsen twins, Sephora has confirmed that they’ll no longer be carrying the brand moving forward. This news has left fans scrambling to stock up on their favorite scents before they’re gone for good.

Is Elizabeth and James Being Discontinued?

After a long holdout, it’s now clear that Elizabeth and James will no longer be a part of the contemporary market. The brand was once a $50 million business thanks to the creative direction of Mary-Kate and Ashley Olsen. However, it appears that the duos attempt to bring the brand in line with their luxury line, The Row, was unsuccessful. This failure led to the closure of Elizabeth and James doors last year.

While the closure of Elizabeth and James may be disappointing news for some, there’s a silver lining. The brand will continue to exist through a licensing deal with Kohls. This will allow the brand to reach a wider audience than ever before. Kohls reputation for offering stylish and affordable clothing makes them an ideal partner for Elizabeth and James.

It’s worth noting that this move isn’t uncommon in the fashion industry. Many designers have turned to licensing deals to keep their brands alive in the competitive contemporary market. The move allows them to focus on their high-end collections while still having a presence in the more affordable market.

Nirvana Black by Elizabeth and James has been a beloved fragrance by many since it’s release. However, there’s been some speculation that the fragrance has been discontinued. This news has left fans of the fragrance feeling disappointed as they search for answers. So, what exactly has happened to Nirvana Black? Let’s delve deeper into this topic.

Is Nirvana Black Discontinued?

It’s a sad reality for fans of Nirvana Black that the scent has indeed been discontinued. This news has come as a shock for many who’ve appreciated the unique and captivating aroma of the fragrance. While it’s difficult to say exactly why the scent has been taken off the market, one potential reason could be related to sales. Perhaps the demand for this particular scent was not strong enough to justify it’s continued production.

Whatever the reason may be, it’s clear that Nirvana Black was a vastly popular scent that resonated with a lot of people. The fragrance offered a deep, musky and sensual aroma that was perfect for many occasions.

It’s always possible that the scent may make a comeback in the future, or that a new fragrance will come along that captures the same essence and appeal as Nirvana Black did.

So while it’s disappointing to see the fragrance go, it’s important to remember that there are still many wonderful fragrances out there waiting to be discovered.

A History of Nirvana Black and It’s Popularity Among Perfume Users

Nirvana Black is a popular perfume among users due to it’s unique aroma. It’s gained popularity over time due to it’s history and usage by celebrities.

Source: Nirvana Black Eau de Parfum | FragranceNet.comĀ®


It’s always sad to see beloved brands lose their place in the market. While the reasons for the discontinuation remain unclear, it’s important to accept the reality that the consumer landscape is ever-evolving, and brands must adapt to stay relevant. In this case, it’s essential to cherish the memories and savor the remaining products until new and exciting scents arrive on the market. Ultimately, change is inevitable, but the impact and legacy of Elizabeth and James Nirvana will continue to resonate with fans for years to come.

  • Gillian Page

    Gillian Page, perfume enthusiast and the creative mind behind our blog, is a captivating storyteller who has devoted her life to exploring the enchanting world of fragrances.

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