Do Cartier Santos Watches Hold Their Value?

Cartier Santos watches do hold their value over time. This can be attributed to the fact that Cartier, as a brand, has established a significant reputation and high demand in the luxury watch market. The Santos line, specifically, is one of Cartier’s most popular collections. Its timeless design, coupled with the superior craftsmanship that Cartier is known for, contributes to the enduring value of these watches. Of course, the exact value retention will depend on a variety of factors including the specific model, its condition, and how well it has been maintained. Nevertheless, in general, a Cartier Santos watch can be seen as a good investment, as it typically retains a substantial percentage of its initial purchase price.

Will Cartier Santos Be Discontinued?

The Cartier Santos is one of the most recognizable and iconic watches in the world today. It was first introduced in 1904 and has been a firm favorite of watch enthusiasts for over a century. This legendary timepiece has been worn by some of the most influential people in history, including pioneering aviator, Alberto Santos-Dumont. For many, it represents the pinnacle of style, elegance, and sophistication.

Over the years, the Santos collection has undergone numerous updates and revisions. As time has gone on, the watch has become more refined, more stylish, and more luxurious. However, one question that’s on the lips of many watch enthusiasts is whether or not the Cartier Santos will be discontinued. The answer is that by 2018, Cartier did actually discontinue the Santos and instead released an updated collection.

This announcement came as a shock to many fans of the iconic timepiece. However, it also signaled a new era for the brand. The updated collection featured a range of new designs that were more modern and contemporary than the previous versions. The new Santos was more refined, sleeker, and had a more streamlined aesthetic. The watch was also available in a range of different materials, including stainless steel, yellow gold, and rose gold.

Despite the discontinuation of the original Santos, many watch enthusiasts and Cartier fans welcomed the new collection with open arms. The updated Santos watches were just as elegant and timeless as their predecessors, but with a fresh new look that was more in line with modern tastes. This move by Cartier also demonstrated the brands commitment to innovation and evolution, as it continued to push boundaries and break new ground in the world of watchmaking.

Collector’s Perspective: Buying, Owning, and Maintaining a Cartier Santos Watch.

  • Research the various models and variations of Cartier Santos watches to determine which one best fits your preferences and budget.
  • Consider purchasing from a reputable dealer or seller, and verify the authenticity of the watch through the serial number and other identifying features.
  • Maintain the watch by having it serviced regularly by a qualified professional, and store it in a safe and dry place when not in use.
  • Invest in additional accessories, such as a watch winder or protective case, to further protect and enhance the value of your Cartier Santos watch.
  • Enjoy your watch as a valuable and timeless piece of jewelry and a symbol of luxury and sophistication.

Investing in luxury watches has become increasingly popular, with many people looking for a timepiece that won’t only last a lifetime but also retain it’s value. Cartier watches have long been known as a symbol of luxury, craftsmanship, and elegance. While the initial cost may be high, the investment in a Cartier watch is one that can pay off over time. In this article, we will explore why Cartier watches hold their value and why they may even increase in value over the years.

Do Cartier Watches Hold It’s Value?

There are several factors that contribute to the durability of a Cartier watch. First and foremost is the quality of materials used in their production. Cartier watches are made from the finest materials, including 18-karat gold, diamonds, and high-grade stainless steel. These materials have an inherent value that isn’t likely to depreciate over time. Furthermore, Cartier watches are meticulously crafted by skilled artisans, ensuring that they’re built to last.

Another factor contributing to the longevity of Cartier watches is their timeless design. Unlike trendy watches that may fall out of fashion, Cartier watches are classic pieces that have stood the test of time. From the iconic Tank to the popular Santos, these watches have maintained their appeal over the years.

This demand for vintage Cartier watches further cements the brand’s value and ensures that even older models will be highly sought after.

Of course, it’s also worth noting that the value of a Cartier watch can vary depending on several factors, including model, condition, and market demand. Some models may increase in value more than others, and a watch in mint condition will be worth more than one that shows signs of wear and tear.

Comparison of Cartier Watches With Other Luxury Watch Brands in Terms of Value Retention and Resale Value

  • Cartier
  • Patek Philippe
  • Audemars Piguet
  • Vacheron Constantin
  • Rolex
  • Omega
  • Breitling

While Cartier is known for creating elegant and timeless pieces of jewelry and watches, many might still question if the brand’s iconic Santos collection is meant for women or men. Well, the answer is quite simple – the Santos collection is a symbol of masculinity and an accessory that exudes confidence and sophistication. In fact, the brand is reintroducing the Santos-Dumont XL with three new metal options – steel, yellow gold, and rose gold – making it clear that this iconic collection isn’t just for ladies, but for gentlemen too. And don’t be fooled by it’s thin appearance, as all Santos models, vintage or modern, pack a powerful punch of style and functionality.

Is the Cartier Santos Feminine?

The Cartier Santos is a classic collection of timepieces that’s long been associated with sophistication, luxury, and elegance. Since it’s introduction in 1904, the Santos has remained a favorite among watch enthusiasts and fashion enthusiasts alike, and the latest version of the series continues to embody the same level of sophistication and style.

One common question that’s been asked about the Cartier Santos is whether it’s a watch for women or men.

The reintroduction of the Santos-Dumont XL with three new metal options: steel, yellow gold, and rose gold is a testament to the fact that Cartier wants to cater to a wide range of customers, both male and female. This new version is bigger than previous iterations, with a case diameter of 46.6mm, making it more suitable for men with larger wrists.

It’s also worth noting that despite it’s larger size, the new Santos-Dumont XL is incredibly thin, just like all the previous models in the Santos collection. This means that it isn’t just a manly accessory, but also an elegant and sophisticated wristwatch that can be worn by anyone looking to make a statement with their timepiece.

The Cartier Santos is a timeless classic that transcends gender and is suitable for both men and women. The new Santos-Dumont XL with three new metal options is a testament to Cartiers commitment to providing a range of options that cater to a diverse range of customers. It’s thin size also means that it isn’t just a statement accessory for men, but an elegant and sophisticated wristwatch that can be worn by anyone looking for a touch of classic luxury.

A Brief History of the Cartier Santos Collection

  • 1904 – Louis Cartier designed the Santos watch for his aviator friend Alberto Santos-Dumont, who needed a watch that was easy to read while flying.
  • The original Santos watch was a square-shaped timepiece with rounded corners and exposed screws on the bezel.
  • Over the years, the Santos collection has evolved and expanded to include various materials, sizes, and complications.
  • In 1978, Cartier released the Santos de Cartier collection, which featured a new design with curved edges, a polished bezel, and an integrated bracelet.
  • The Santos Galbée collection was introduced in 1987, with a more feminine design and a smaller size.
  • The Santos 100 collection was launched in 2004 to celebrate the 100th anniversary of the Santos watch, featuring a larger size and more modern design.
  • Today, the Cartier Santos collection remains one of the most iconic and recognizable luxury watch collections in the world.

However, as with any investment, there are always a few key factors to consider. In this article, we will delve deeper into the world of Cartier jewellery to determine whether or not it’s a worthwhile investment and if we can expect to see it go up in value. Let’s explore together.

Will Cartier Go Up in Value?

The brands heritage and reputation as a global luxury brand have also contributed to the rise in the value of it’s jewellery. The history and tradition of Cartier jewellery has captivated both buyers and collectors worldwide, making it not only a symbol of wealth and status but also a cherished cultural icon.

Another reason why Cartier jewellery has seen a significant increase in value over time is the rarity of some of the pieces. Many Cartier collections are limited edition or one-off pieces, making them highly sought after by collectors. In addition, the companys commitment to using only the highest caliber of precious metals and gems also adds to the exclusivity and rarity of these pieces.

Cartiers innovative design style, which seamlessly blends traditional and modern elements, is also a contributing factor to the increase in value of it’s jewellery. The avant-garde approach combined with the use of precious and rare materials creates a unique and captivating appeal that’s highly addictive to collectors, driving up the prices of these sought-after pieces.

Finally, Cartiers meticulous attention to detail and quality assurance protocols ensure that all it’s pieces are of exceptional quality, adding an element of trust and dependability to it’s name. This reputation for quality and craftsmanship propels Cartier into a league of it’s own, making it highly coveted by buyers, both for the prestige and the perceived value.

The Role of Celebrity Endorsements in Increasing the Value of Cartier Jewellery

  • Celebrity endorsements can greatly impact the value of Cartier jewellery
  • The association with popular and influential figures can increase brand awareness and desirability
  • Cartier has a long history of collaborating with celebrities, including royalty, actors, and musicians
  • Recent collaborations with Rihanna and Lily Collins have helped to modernize the brand and appeal to younger audiences
  • Celebrity endorsements can also lead to higher sales and revenue for Cartier
  • However, the effectiveness of celebrity endorsements in the long term is still up for debate and may not always translate to increased value for the brand

With a history that dates back to 1847, Cartier has established itself as a symbol of luxury, precision and craftsmanship. When it comes to watches, Cartier watches are highly regarded by horology enthusiasts and considered among the most exquisite luxury timepieces in the world. But what exactly makes a Cartier watch so special, and why are they coveted by the elite? Let’s take a closer look.

Are Cartier Watches Considered Luxury?

When it comes to Cartier watches, they’re undoubtedly considered luxury by anyone who values the craft and quality of what one would expect from a premium product. The brands history dates back to the mid-19th century, when founder Louis-François Cartier opened his first jewelry store in Paris. The excellence of Cartiers craftsmanship attracted a discerning clientele, including royalty, socialites, and even heads of state. It’s a brand that’s always been associated with luxury and sophistication.

Cartier watches are highly sought after for their timeless style, exceptional quality, and impeccable attention to detail. Each timepiece is carefully crafted using only the finest materials, including precious metals, diamonds, and unique finishes, making them a prized possession for collectors and enthusiasts alike. Whether youre looking for a classic dress watch or something more adventurous, Cartier offers a variety of styles to suit any taste and lifestyle.

One of the things that sets Cartier watches apart from other luxury brands is their commitment to innovation and technology. From the first waterproof watch to the latest smartwatch, Cartier has always been at the forefront of watchmaking. They’ve a team of highly skilled engineers, designers, and watchmakers who’re dedicated to creating exceptional timepieces that can stand the test of time.

The brands reputation for excellence, innovation, and elegance has been earned over many years, and their watches have become a symbol of success, style, and sophistication.

Historical Significance of Cartier Watches and the Evolution of the Brand Over Time.

  • Cartier watches have a rich history dating back to 1847.
  • The brand was established by Louis-Francois Cartier and remained a family-owned business until the 1970s.
  • Cartier watches were favored by royalty and the wealthy from the early 20th century.
  • The brand has a reputation for exceptional craftsmanship and innovation.
  • In the 1930s, Cartier began producing the iconic Tank and Santos watches.
  • During World War II, Cartier contributed to the war effort by producing mechanical movements for military watches.
  • In the 1960s and 70s, Cartier introduced several iconic designs, including the Juste un Clou and Love bracelets.
  • In 1972, Cartier introduced the first women’s watch in the form of the Cartier Santos-Dumont.
  • The brand continued to innovate in the 1980s and 90s with the introduction of the Pasha and Must de Cartier collections.
  • Today, Cartier remains one of the most prestigious watch brands in the world, known for it’s exceptional quality and timeless designs.


This is due to their timeless designs, superior craftsmanship, and prestigious reputation. The Cartier Santos watch, in particular, has been a popular choice among collectors and enthusiasts, making it a sought-after item in the luxury watch market. With proper care and maintenance, owning a Cartier Santos watch can be a long-term investment that not only holds it’s value but also becomes a cherished family heirloom. It’s significance extends beyond a simple accessory, as it represents a symbol of elegance and sophistication that transcends time.

  • Gillian Page

    Gillian Page, perfume enthusiast and the creative mind behind our blog, is a captivating storyteller who has devoted her life to exploring the enchanting world of fragrances.

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