Burberry London Discontinued: What Happened and Where to Find It Now

One of it’s most notable creations was a fragrance called Burberry London, which captured the essence of the city and became a fan favorite. However, to the dismay of many loyal customers, Burberry London was discontinued, leaving a void in the perfume industry. This decision raised questions about the future of Burberry fragrances and whether the brand would continue to innovate and appeal to it’s fan base. So, why did Burberry London get discontinued? And is there hope for a new fragrance that captures the magic and culture of London?

Is Burberry London Different From Burberry?

The Burberry brand has a rich history that dates back over 150 years. It was founded by Thomas Burberry in England in 1856, and quickly established itself as a leading producer of outdoor clothing.

In the late 1990s, the owner and design director of the brand decided to change the name from Burberrys of London to just Burberry, as part of a rebranding effort. The decision was driven by a desire to modernize the brand and make it more appealing to a wider audience.

One of the ways in which Burberry has continued to evolve over the years is through it’s innovative use of technology. Burberry was one of the first luxury brands to embrace social media, and it’s continued to push the boundaries of what’s possible with digital technology. Burberrys use of holographic technology to showcase it’s collections during fashion shows is just one example of the brands ongoing commitment to innovation.

It signaled a new era for the iconic fashion house, and helped to cement Burberrys position as one of the most influential and respected brands in the fashion industry.

Now that we’ve established that London by Burberry is a floral fragrance for women, let’s delve deeper into what makes this scent so unique and popular among it’s targeted audience. From it’s intricate blend of notes to it’s packaging design, there are many aspects to explore and appreciate about this feminine fragrance. Join us as we take a closer look into Burberry’s London for women.

Is Burberry London Male or Female?

Burberry London is a popular fragrance from the luxury British fashion brand, Burberry. The fragrance was launched in 2006 and has become a favorite among women worldwide. It features a unique blend of floral and spicy notes that make it an ideal choice for a woman who wants to feel confident, elegant, and sophisticated.

So if youre looking for a fragrance that combines elegance, sophistication, and femininity, then Burberry London is the perfect choice for you.

A Comparison of Burberry London With Other Fragrances From the Burberry Brand

  • Burberry Brit Rhythm
  • Burberry Touch
  • Burberry Body
  • Burberry Weekend
  • Burberry Brit Sheer
  • Burberry for Men
  • Burberry Brit
  • Burberry London
  • Burberry Sport
  • Burberry Summer
  • Burberry Baby Touch
  • Burberry The Beat

Recently, Burberry London surprised everyone by revealing it’s new logo after 20 years. The British luxury fashion house is known for it’s iconic trench coats, leather accessories, and footwear. It’s updated it’s logo for the first time, replacing the softer, rounder font with bold capital letters that read “Burberry London England.” Let’s dive deeper into the changes made by Burberry London and how it affects it’s brand identity.

Did Burberry London Change?

The change in Burberrys logo has caused quite a stir in the fashion world, with many wondering if the brand itself has also undergone a transformation. While the logo may give the impression of a new direction for the company, it seems that at it’s core, Burberry remains committed to it’s roots. The company is still producing high-quality, luxurious clothing and accessories that reflect the quintessentially British aesthetic it’s become known for.

The History and Evolution of Burberrys’ Brand Identity

  • Burberry was founded in 1856 by Thomas Burberry as an outdoor apparel company.
  • In the late 1800s, Burberry invented gabardine, a durable and breathable fabric that became popular with explorers and the military.
  • In 1901, Burberry opened it’s first London store and began offering it’s signature trench coat.
  • The iconic Burberry check, featuring tan, black, and red stripes, was introduced in the 1920s and became a symbol of British luxury.
  • In the 1990s and early 2000s, Burberry experienced a decline in popularity and struggled with counterfeit products.
  • In 2001, Christopher Bailey was hired as creative director and reinvigorated the brand by incorporating modern elements into Burberry’s classic designs.
  • Burberry has since expanded into new markets such as Asia and has continued to innovate with digital initiatives like it’s runway livestreams and social media campaigns.

Now that we know about the sub-brands of Burberry, let’s dive deeper into each one and see what sets them apart from each other.

How Many Brands Does Burberry Have?

Each of these sub-brands caters to a specific demographic of Burberry’s audience. Burberry Prorsum is the high-end line of the brand that caters to the luxury market. This sub-brand is known for it’s runway collections that showcase haute couture pieces. On the other hand, Burberry London is more focused on ready-to-wear clothing that targets the mid-range market. This sub-brand carries both classic and contemporary pieces that embody the essence of British style. Lastly, Burberry Brit is the casual sub-brand of the company that sells everyday clothing such as t-shirts, sweaters, jeans, and accessories. This sub-brand is aimed at the younger generation who’re looking for trendy clothing with a touch of Burberry’s heritage.

Burberry also has a beauty line that includes fragrances, makeup, and skincare products. The line includes a wide range of products such as lipsticks, foundations, blushes, eye shadows, and more.

In addition to it’s regular collections, Burberry also releases limited edition collections from time to time. These collections are usually collaborations with other designers, artists, or musicians that bring a fresh twist to the brand’s classic motifs. Notable collaborations include the “Burberry with Love” collection with Vivienne Westwood and the “Kingdom” collection with Riccardo Tisci.

Burberry’s brand portfolio also includes it’s signature check pattern that’s become synonymous with the brand’s image. The check pattern is seen on a variety of products ranging from clothing to accessories and has become an iconic symbol of the brand’s heritage. Burberry regularly incorporates the check pattern into it’s collections and even creates new variations of the pattern to keep it fresh and relevant.

Overall, Burberry’s brand portfolio offers a diverse range of products that caters to various segments of the market. Each sub-brand has it’s own unique identity that resonates with it’s respective audience. Moreover, the company’s collaborations and limited edition collections bring a sense of freshness and innovation to it’s product line.

For anyone looking to add a touch of British luxury to their wardrobe, Burberry is a brand that tops the list. But for those wondering whether it’s better to buy Burberry in London, the answer is – yes! As a British brand, buying Burberry products directly from their stores in the UK can save you from import duties and taxes that are added in other countries. Let’s explore further about the cost of Burberry products in London and how it compares to other locations.

Is It Better to Buy Burberry in London?

Many tourists and shoppers around the world wonder whether it’s better to buy Burberry in London, and whether Burberry is cheaper in London compared to other major cities. The answer to this question is, without a doubt, a resounding “yes.”. As a British brand, Burberry is both manufactured and sold in the UK, which means that purchasing your favorite Burberry items in London or other UK cities is cheaper than buying them in the US or other countries.

The reason why this is the case is due to the import and sales taxes that are added to the retail price of Burberry products in other countries. These taxes can add up significantly, making luxury fashion items like Burberry much more costly in the US, Asia, or Europe.

So, the next time youre in London, make sure to stop by one of the Burberry stores and see what wonderful items they’ve to offer.

How to Navigate the Burberry Stores in London, and What to Look Out for When Shopping

When exploring Burberry stores in London, it’s essential to consider factors like location, store layout, and products. Be mindful of the various departments as well as the spacious design of the store to get a broader picture of what’s on offer. Keep an eye on the latest collections, product lines, and seasonal items, and don’t forget to accessorize. Knowing what to look for in a Burberry store will help optimize your shopping experience.

It’s common for luxury brands to manufacture their products in various countries around the world, and Burberry follows this trend. Despite it’s British heritage, Burberry items are produced in factories located in Italy, Scotland, England and China. Let’s delve deeper into the details of Burberry’s manufacturing process and how it affects their brand.

Is Real Burberry Made in London?

However, Burberrys founder, Thomas Burberry, opened his first shop in Basingstoke, Hampshire, England, in 185He began by making outdoor clothing, such as waterproof ponchos and woolen coats. Since then, Burberry has become a globally recognized luxury brand that’s known for it’s distinctive check pattern and iconic trench coats.

Burberry has a long-standing reputation for quality craftsmanship and attention to detail. Each item is carefully constructed using the finest materials available. The brands commitment to excellence means that whether your Burberry item is made in Italy, England, Scotland, or China, it will be of the highest quality.

In recent years, Burberry has taken steps to ensure that it’s manufacturing processes are sustainable and ethical. The company has pledged to reduce it’s carbon footprint and use sustainable materials in it’s products.

When it comes to buying a Burberry item, it’s important to be aware that there are counterfeit products on the market. These products are often of poor quality and don’t possess the same level of craftsmanship that genuine Burberry items have. If youre shopping for a Burberry product, make sure you buy from a reputable seller to ensure that youre getting an authentic item.

While the labels products are manufactured in different countries, each item is made with the same level of care and attention to detail. Whether it’s a coat, handbag or scarf, a Burberry item is a timeless investment that will be treasured for years to come. So, rest assured that whichever item you purchase from Burberry, it’s an authentic, handmade item crafted with the highest quality materials.


In conclusion, the discontinuation of Burberry London has caused a stir in the fashion industry and amongst Burberry enthusiasts. The fragrance's unique blend of spices, woods, and floral notes made it a beloved scent for many. Despite it’s popularity, the decision to discontinue the fragrance may have been a strategic move by Burberry to make room for new scents and products. While the disappointment may be palpable among fans, it’s important to remember that the fashion industry is constantly evolving and changing.

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